Strive, Inc. (ASST), a publicly traded company specializing in Bitcoin treasury and asset management, announced on Monday its strategic intent to substantially increase its at-the-market (ATM) capital programs. The company plans a combined $4.2 billion expansion, allocating an additional $2.1 billion to its Class A common stock (ASST) program and another $2.1 billion to its Variable Rate Series A Perpetual Preferred Stock (SATA) program. This move is poised to be one of the most significant Bitcoin accumulation initiatives by any public company this year.

CEO Matt Cole confirmed these plans via a post on X, emphasizing, "Strive expects to increase the size of both the $ASST and $SATA ATM programs by $2.1 billion each, reflecting a sustained increase in liquidity and demand for both securities." Cole also indicated that a detailed balance sheet update would be provided before market open on Tuesday.

Upon successful completion, this expansion would elevate Strive’s Class A common stock ATM capacity to $2.55 billion and its SATA preferred stock capacity to $2.6 billion. This represents a staggering scale-up, especially for the SATA ATM program, which was originally launched in December 2025 with a capacity of $500 million.

The announcement follows a period of unprecedented success for Strive. In the seven days leading up to May 24, 2026, the company successfully raised capital sufficient to acquire approximately 2,624 Bitcoin. This figure more than doubled its previous weekly purchase record of 371 BTC, with over $194 million deployed solely from SATA proceeds. During this remarkable week, Strive’s SATA instrument absorbed an estimated 453 BTC in a single trading session, which market observers noted represented approximately 101% of the entire Bitcoin mining supply for that day—a phenomenon dubbed the first "full-supply absorption event" in several months.

As of late May 2026, Strive holds approximately 16,500 BTC on its balance sheet, valued at roughly $1.27 billion. This positions the firm seventh among publicly listed companies globally in terms of Bitcoin holdings. The company has actively expanded its treasury, adding over 3,700 BTC since January 2026, a strategy significantly bolstered by its acquisition of Semler Scientific.

Strive's ATM model is designed to issue shares directly into the open market, with the proceeds converted into Bitcoin in near real-time. This structure mirrors the pioneering approach of Strategy, though Strive differentiates itself by funding its Bitcoin accumulation exclusively through perpetual preferred equity, rather than convertible debt. The proposed expansion of these programs remains contingent upon the completion of amended prospectus filings and securing related corporate approvals. In response to its successful Bitcoin treasury model and growing institutional and retail demand, Strive's shares have surged by more than 133% over the past three months.