Calbee adds chili lime and roasted seaweed flavors

Published 1 week ago• 1 minute read

Two new flavors — Chili Lime and umami-packed Roasted Seaweed — join the lineup of Shrimp Chips, which includes Original, spicy Sriracha Mayo and Hot Garlic. The line of airy, crispy puffed snacks is made with wild-caught, whole shrimp, wheat flour and spices to evoke traditional Japanese flavors.

To coincide with the new flavors, Calbee America Inc. has redesigned its packaging with bold colors and a red shrimp graphic. The company also debuted a fan giveaway via its Instagram.

“Asian families have passed down their love of Calbee Shrimp Chips to their children and communities for six decades and counting,” said , Calbee’s VP of marketing, in a release. “With every crunch, people are embracing both crave-worthy flavor and the opportunity to learn about Japanese culture through food.”

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