Saturday, July 12, 2025

Opening October 15-16, 2025, at the Javits Center, New York, the first Business Travel Show America will shine a light on the corporate travel management of the future, including the Business Travel Innovation Faceoff.

Heralded as a much-awaited event, the Business Travel Innovation Faceoff highlights state-of-the-art innovation from 12 pioneering companies representing all the major areas of the business travel industry, such as AI, expense, and hotel management.

The Business Travel Show America, organized by the BTN Group, is North America’s premier event for corporate travel professionals.

Building on the success of its counterparts in Europe and Asia Pacific, the event is poised to bring together key players, leading suppliers, and groundbreaking technologies, all dedicated to transforming corporate travel for the future.

One of the highlights of the year’s event will be the Business Travel Innovation Faceoff America contest, which will see 12 innovators compete for two coveted awards. Supported by American Express Global Business Travel, the event gives a platform for startups, scale-ups, and incumbent companies to showcase their groundbreaking solutions to a room full of business travel buying decision-makers.

These trailblazer companies will show how their technologies are transforming the management of business travel, solving today’s challenges of corporate travel professionals.

Seventy-four shortlisted companies have a total of seven minutes to demonstrate how their product or service solves major areas of need like AI, cost management, event and hotel planning, and others.

Members of the live audience vote for the favorite, and the first winner becomes the recipient of the People’s Choice Award.

A separate group of expert judges, consisting of business travel and technology influencers, chooses the second winner.

Louis Magliaro, BTN Group Executive Vice President, expressed eagerness about the event, stating, “The Innovation Faceoff finalists at the Business Travel Show America are the bravest, the most disruptive tech minds in our industry, hell-bent on defying the norm to improve and disrupt business travel management for buyers and future travelers. It’ll be a rich and fiercely contested two-day battle.”

There will be a number of companies participating with innovations aimed at boosting the various aspects of the business trip process:

Altour – An AI-driven communications platform which combines contact center capabilities, inboxes, and collaboration into a single workspace.

EmPath – A guest traveler technology platform designed to improve traveler experience and management.

Engine – An AI-assisted platform for group planning, adding live pricing to hotel inventory.

FareAudit – An online, real-time fare auditing program to avoid overpaying.

Groupize – Employs AI to drive its corporate meetings and event marketplace.

HRS – An AI-first hotel management platform.

Juno – Inbound guest traveler technology platform for enhanced, personalized, and efficient travel experiences.

Today – An AI-driven platform to source and organize corporate events.

Roamr – Redefines hotel stays through a global hosted travel network that makes business travel a cultural exchange.

SeatCash – An airline price prediction and purchasing platform.

Traxo – A platform offering improved data insights for corporate travel.

Versa – Retrieves IRS-ready, VAT-compliant receipts from member merchants and sends them to favorite expense apps.

Two Awards: People’s Choice and Judges’ Selection At the culmination of the two-day event, two winners are selected out of the group of finalists. One receives the People’s Choice Award, which attendees of the show will get to vote for, while the other winner will be decided upon by a group of highly regarded judges. The judges include powerful members such as:

Steve Clagg, Technical Program Manager, Microsoft

Mira Rosenzweig, Director of Travel Services, United Talent Agency

Kim Hamer, Owner/Partner, Results Plus Consulting

Atyab Bhatti, CEO and co-founder,

The Innovation Faceoff Awards Ceremony will take place on Thursday, October 16th, 2:25 PM – 3:00 PM, at the Knowledge Arena inside the show venue.

Business Travel Show America is complimentary to valid travel buyers, bookers, managers, procurement specialists, and executive assistants responsible for arranging travel within their companies. This represents a rare chance for travel professionals to learn, network, and interact directly with the major suppliers and innovators defining the next direction of the business travel space.

In the two-day program, Business Travel Show America will not only host the Innovation Faceoff, but it will also host a series of presentations, panels, and workshops by industry leaders. During these sessions, the industry leaders will discuss major areas such as sustainability, the use of AI in business travel, as well as how to thrive after the pandemic.

A Future of Business Travel Vision Statement The Business Travel Show America is designed to bring clarity and direction to the evolving corporate travel industry, ensuring that business travelers, corporate travel managers, and suppliers are equipped to face the future with confidence.

By showcasing the latest technological advancements and providing an interactive platform for industry players, the event is set to inspire the next generation of travel innovations. As the event draws closer, attendees can expect an action-packed program filled with valuable insights and opportunities to connect with key decision-makers.

With more than three decades of experience, BTN Group is poised to make Business Travel Show America a milestone event in the corporate travel sector.