Bubbies Fine Foods and wildbrine have released new products at select Whole Foods Market locations nationwide. Both brands are owned by Fermented Food Holdings, Inc. (FFH), which is a leading producer of high-quality, fermented, functional foods in the U.S. Bubbies introduced Kosher Dill Pickle Chips, one of the world’s only fermented pickle chips in mass retail, which is available in original and spicy versions. Wildbrine debuted Mild White Kimchi, Pickled Red Onions and Banh Mi Medley. This is an expansion of the more than a dozen Bubbies and wildbrine products already available in select Whole Foods Market stores nationwide, which include Bubbies’ Sauerkraut and Horseradish and wildbrine’s Korean-Style Kimchi and Organic Dill & Garlic Sauerkraut.

“Consumers are increasingly turning to fermented, minimally processed and functional foods that support a health-conscious lifestyle, with 15% of Americans incorporating fermented foods into their diets,” said FFH CEO Jorge Azevedo. “As a category leader for fermented and pickled foods in the natural channel, Fermented Food Holdings drives true incremental sales while leading the adoption of both new and traditional fermented foods.”

Bubbies has been creating high-quality fermented and pickled products for more than 40 years. Bubbies stands as the unrivaled leader in the fermented foods category, holding top positions as the most popular pickle, relish and refrigerated condiment brand.

Bubbies’ Kosher Dill Pickle Chips are the culmination of thoughtful research and proprietary development. This groundbreaking innovation marks a significant milestone in the world of fermented foods, as a fully fermented pickle chip is extremely difficult to execute on a national scale. Recognizing a gap in widely available fermented pickle chips, Bubbies saw an opportunity to introduce this innovation to the national market.

Bubbies’ traditional, time-honored Kosher Dill Pickle recipe remains unchanged to this day. Like the whole pickles, Bubbies’ Spicy and Original Kosher Dill Pickle Chips are certified-kosher, non-GMO Project Verified and gluten-free, use no preservatives and have no added sugar. Bubbies’ research found that consumers cut up their whole kosher dill pickles for everyday meals, like hamburgers, pasta salads, grilled cheeses or snacking.

Through the power of fermentation, wildbrine offers a line of culinary-inspired fermented and pickled vegetables, including sauerkrauts, kimchis and condiments. Wildbrine’s Mild White Kimchi features the tang of fermented Napa cabbage, sweet notes of pear, Daikon radish, carrot and bell peppers. The Banh Mi Medley is a tart mix of pickled veggies, cilantro, mint, ponzu and lime, while the Pickled Red Onions are a spicy and versatile delight with a hint of mild jalapeños.

Fermented Food Holdings, Inc. (FFH) is a leading producer of fermented, functional and high-quality foods that support a healthy lifestyle. Proudly based in Madison, Wisconsin, FFH’s growing brand portfolio includes Bubbies, wildbrine, Flanagan Farm, Silver Floss, Saverne, Hawthorne Foods and Cortland Valley.