Box Office: 'F1' $10 Million Previews, Apple Original Films Record
Apple Original Films’ via Warner Bros. sped to in total previews from this week while Universal/Blumhouse/Atomic Monster’s drew .
The Joseph Kosinski-directed, Jerry Bruckheimer-produced Formula One movie starring Brad Pitt, arguably the first-of-its-kind tentpole for Apple Original Films on the big screen, bested the preview grosses of such expensive Apple movies as Ridley Scott’s Napoleon ($3M), Martin Scorsese’s Killers of the Flower Moon ($2.6M), Matthew Vaughn’s Argylle ($1.7M) and Greg Berlanti’s Fly Me to the Moon ($875K). F1 also smokes the previews of another car-racing movie, the multi-Oscar-winning, solid-grossing Ford v Ferrari, which is actually a high point for the struggling motor sports genre at the box office — the best that there has been in recent times ($2.1M previews, $31.4M opening).
Broken out, F1 did $7M last night from showtimes that began at 3PM and another $3M from earlier week Imax and PLF previews. Based on early results, and the way the engines have been firing for this film, a opening appears likely. Warner Bros. chipped in 50% of the global P&A. Both Apple and Warners recoup the P&A together before the Burbank, CA lot gets a distribution fee around 8%. Production costs per the filmmaker in interviews is $200M (though I constantly get phone calls with the line “But, ya know, it cost $300M…). At the end of the day, get a grip people, F1 stands to open globally to $115M+. The Pitt movie is in great shape with Rotten Tomatoes Audience score of 97% and 84% certified fresh reviews.
M3GAN 2.0‘s previews are less than the original movie which did $2.75M and went on to a surprise $11.7M and $30.4M. M3GAN 2.0 will be lucky to clear $20M, last night’s previews from 2PM showtimes at 2,700 theaters around the level of Blumhouse’s Night Swim which did $1.45M and went on to post a $11.7M opening. No audience score yet. Critics loved the first movie at 93% certified fresh, but they’ve had enough with the robot gimmick at 59% Rotten. No audience score yet on the sequel from the franchise architect Gerard Johnstone. At the end of the day, M3GAN 2.0 is counterprogramming in the summer. The movie cost $25M before P&A versus $12M on the first.
In other news, is crossing $400M this weekend, the second movie to do so this year after Warner Bros/Legendary’s A Minecraft Movie.
The rest of the week went down as follows:
1.) How to Train Your Dragon (Uni) Thu $4M (-15% from Wednesday), Wk $57.1M (-54%), Total $180.6M/Wk 2
2.) 28 Years Later (Sony) Thu $1.9M (-15%), Week $40.6M/Wk 1
3.) Elio (Dis) 3,750 theaters Thu $2.2M (-7%), Wk $31.4M, Wk 1
4.) Lilo & Stitch (Dis) 3,375 theaters, Thu $1.5M (+1%), Wk $16M (-39%), Total $393.1M, Wk 5
5.) Mission: Impossible – Final Reckoning (Par) 2,603 theaters, Thu $722K (-14%), Wk $10M (-37%), Total $181.8M/Wk 5