The BMW iX3 marks a pivotal moment for the Bavarian automaker, being hailed as the “first Neue Klasse model to go into series production,” a moniker that harks back to the original “New Class” cars of the 1960s which dramatically saved BMW from financial peril. This new generation of vehicles represents BMW’s largest future-focused project, signifying a comprehensive reinvention across design, architecture, technology, software, and manufacturing. The decision to embark on this ambitious undertaking was made five years ago, with the iX3 leading the charge as a luxury compact five-passenger electric Sports Activity Vehicle (SAV), rather than a traditional SUV, destined to influence around 40 vehicles across BMW’s product range by the end of 2027.

Underpinning the iX3 is BMW’s innovative sixth-generation eDrive technology and the all-new Neue Klasse architecture, designed initially for electric vehicles. The iX3 50 xDrive, the launch specification, boasts impressive performance figures, with approximately 463-470 horsepower and 475-476 lb-ft of torque delivered to all four wheels via twin motors. This potent setup enables a 0-60 mph acceleration in a swift 4.9 seconds and a limited top speed of 130 mph. Beyond sheer power, the iX3 introduces a substantial 108.7 kWh usable battery pack, featuring advanced cylindrical cells and 800-volt technology. This combination translates to a remarkable range of up to 500 miles on the WLTP cycle, with an estimated 400 miles EPA range for the U.S. market.

Charging capabilities are equally compelling, leveraging the 800-volt architecture for rapid replenishment. The iX3 supports 400 kW charging, capable of adding over 200 miles of range in just 10 minutes and achieving a 10 to 80 percent charge in approximately 21 minutes. This represents a significant 30 percent increase in charging speed compared to previous fifth-generation eDrive vehicles. BMW’s sixth-generation eDrive also promises a 40 percent reduction in energy losses, a 10 percent decrease in weight, and a substantial 20 percent cut in manufacturing costs, benefiting both performance and production efficiency. The vehicle comes equipped with a NACS port for North America and supports bidirectional charging, allowing it to power homes or devices, and even feed energy back to the grid in certain regions.

At the heart of the Neue Klasse’s technological prowess is a revolutionary “superbrain” or zonal architecture, a “digital nervous system” comprising four high-tech computers. These superbrains pool their processing power, operating up to 10 times faster than conventional control units. The “Heart of Joy” specifically manages driving dynamics, including motors, brakes, steering, and safety systems, allowing for 98 percent of braking maneuvers to be performed using regeneration alone, and introducing a ‘Soft Stop’ function for unprecedented smooth braking. The advanced driver assist functions are also managed by a superbrain, operating 20 times faster than previous systems for seamless integration and quicker automated parking maneuvers.

Visually, the iX3 introduces a bold new design language for BMW, described as “reduced” and “contemporary.” It presents a more aggressive stance than anticipated, distinguishing itself as a Sports Activity Vehicle (SAV) rather than a traditional SUV. Key design elements include sharp creases, a hefty roof spoiler, and vertical kidney grilles that pay homage to the 1960s Neue Klasse models. These kidneys can be illuminated with the ‘BMW Iconic Glow’ option, offering animated greetings. The aerodynamic profile is underscored by a drag coefficient of 0.24, enhanced by active grille vents and air curtains.

Inside, the iX3 prioritizes a modern, sustainable, and driver-focused experience. The interior is leather-free, utilizing recycled plastics and old fishing nets for materials, including sustainable seat upholstery. A wraparound dash incorporates the BMW Panoramic iDrive system, featuring a 43.3-inch Panoramic Vision display that spans the bottom of the windscreen, providing driving information and customizable widgets. An optional 3D head-up display complements this, alongside a distinctively shaped central infotainment screen. The system runs on ‘BMW Operating System X’, offering app downloads for music, video games, streaming, and even Zoom. The new steering wheel features haptic feedback controls for driver assist and infotainment functions. Practicality is enhanced with noticeably increased rear legroom, a 520-liter boot, and a 58-liter frunk, complete with an engine cover to keep dust out. BMW emphasizes the iX3’s sustainability, with nearly one-third of its components made from secondary raw materials, contributing to a 34 percent smaller carbon footprint over its lifecycle. The manufacturing plant in Debrecen, Hungary, operates without fossil fuels during normal operation.

The 2027 BMW iX3 will see production begin in the fall at the Debrecen plant, with volume ramping up in 2026. European deliveries are set to commence in March 2026, with a starting price of €68,900. UK deliveries are specifically slated for March 7, 2026, starting at £58,755. The U.S. market can expect the iX3 in the summer of 2026, with an estimated starting price of $60,000. China will receive a local version next year, and further variants, including an entry-level model, are planned for the future. BMW’s Chairman Oliver Zipse affirms that “The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” promising that all BMW products will benefit from these innovations.