Birla Tyres has resumed production at its Balasore plant under new ownership, marking its re-entry into the Indian tyre market with an initial 10 per cent capacity utilisation, ToI reports. The company, now backed by Himadri Speciality Chemical and Dalmia Bharat Refractories, plans to scale up to full capacity within the next two to three years and begin exports to the Middle East and Africa.

Himadri Speciality Chemical now holds a majority stake in the revived business. “We are planning to step up the capacity utilisation gradually,” said Anurag Choudhary, Chairman and Managing Director of Himadri Speciality Chemical. The Balasore facility currently has a daily production capacity of 400 tonnes, focused on manufacturing commercial vehicle and off-the-road (OTR) tyres for mining, agriculture, and other applications.

The company is also preparing to diversify its portfolio with future plans to enter the passenger car radial and electric vehicle (EV) tyre segments. However, it has ruled out a foray into the two-wheeler tyre market.

Choudhary emphasised the enduring strength of the Birla Tyres brand, which he believes will support its expansion strategy. “The brand recall value of Birla Tyres is huge,” he said. The company currently has a presence in states like Odisha, West Bengal, Punjab, Uttar Pradesh, and Rajasthan, with plans to expand to two or three new states every quarter. It currently operates through 13 distributors and intends to start exports soon.

Alongside this revival, Birla Tyres recently unveiled a refreshed brand identity as it charts a new growth trajectory.

On the performance of Himadri Speciality Chemical, Choudhary reported a 48 per cent year-on-year growth in profit after tax, reaching ₹183 crore in the first quarter of FY26. “We reported our highest quarterly EBITDA and PAT, underscoring a strong, resilient and sustainable financial performance,” he said. The growth, he noted, was driven by a focus on high-value speciality products, operational efficiencies, and improvements in waste heat recovery systems.

The relaunch of Birla Tyres comes after its acquisition through insolvency proceedings at the National Company Law Tribunal (NCLT), as the new promoters aim to re-establish the legacy brand in both domestic and international markets.