Supermarkets have increasingly become prominent players in the fashion retail landscape, with ranges such as Sainsbury's Tu and Asda's Georgegaining significant popularity. Shoppers often find themselves purchasing new outfits alongside their groceries, highlighting the convenience and appeal of these in-store fashion offerings.

Morrison's, while a later entrant to this market, is rapidly establishing its presence with the Nutmeg line. Initially launched as babywear, Nutmeg expanded into womenswear in 2017 and only introduced menswear five years ago. Despite being relatively new to the adult fashion segment, brand bosses describe Nutmeg as still "in their youth," yet their latest collection exudes a remarkable sense of maturity and sophistication.

The new autumn and winter collection from Nutmeg draws inspiration directly from leading catwalks and high-end fashion houses, including esteemed names like Gucci and Burberry. The creative team has meticulously identified the key colours and shapes of the season, translating them into high-quality yet affordably priced staples. These pieces are anticipated to become essential additions to many wardrobes very soon.

Photo Credit: The Sun

Emily Wainwright,Senior Design Manager at Nutmeg, emphasized the brand's understanding of contemporary consumer behaviour, stating, "We know fashion is now 24-7, it's at our fingertips constantly and we know that our customer is not only continuing to be savvy with her spend she now is savvy with her trend." A sneak peek at the upcoming lines, some already available and others soon to arrive, left a strong positive impression, showcasing a versatile range from cosy essentials to elegant statement pieces.

Among the standout items for the season, five particular picks captured attention:

First, the **Matching Festive Cardigans**, priced between £10 and £18, offer a charming twist on traditional seasonal knitwear. These adorably soft cardigans feature an Argyle-style print adorned with reindeer and Santa details, making them perfect for winter celebrations. A unique selling point is their availability in kids', men's, and women's sizes, allowing for coordinated family outfits.

Next, the **Shimmery Leopard Print Skirt**, available for £17, is a stunning piece that must be seen to be fully appreciated. This heavy, lined skirt boasts an impressive shimmer in silver and gold as it moves, making it incredibly versatile. It can be elegantly dressed up with a smart top and heels for an evening out or paired with a knit for a more relaxed, casual event, all while being an exceptional bargain.

The **Black Bow Detail Cardigan**, priced at £18, capitalizes on the enduring popularity of bows in recent fashion seasons. This exceptionally classy garment, enhanced with gorgeous pearl detailing, promises to be one of the most versatile items in any wardrobe. It seamlessly transitions from a chic day look with jeans, to a sophisticated office outfit with a pencil skirt and tights, or a glamorous choice for dinner and drinks when paired with something sparkly and heels.

Photo Credit: The Sun

For ultimate comfort, the **Co-ord Jumper** (£18) and **Wide-Leg Knit Trousers** (£16) present a perfect ensemble for the autumn cosy season. This super-soft rust-coloured combination, elevated with pretty white piping, is ideal for curling up with a good book or sheltering from the elements. Both pieces can also be worn as separates, further enhancing their value and versatility.

Finally, no festive collection would be complete without some sparkle, and the **Bronze Sequined Wrap Dress** for £25 delivers just that. This stunning sequined dress is the ideal staple for party season, ensuring a radiant look. Whether styled with tights and boots or bare legs and heels, it guarantees a dazzling presence at office parties or festive gatherings with friends.