In a groundbreaking initiative, renowned philosopher and bestselling author Acharya Prashant delivered a powerful discourse on 'Yoga in the Light of the Bhagavad Gita' to a nationwide audience on the International Day of Yoga. Broadcast live from Goa, his message reached over 40 cinema halls across India, marking a historic collaboration between the PrashantAdvait Foundation and PVR-INOX. This event transformed traditional entertainment venues into unprecedented platforms for spiritual inquiry, as audiences in major cities like Mumbai, Pune, Gurugram, Patna, Indore, and Bhopal purchased tickets to engage with ancient wisdom rather than watch a film.

Acharya Prashant used this unique platform to issue a sharp critique of the contemporary commodification of yoga, emphasizing its true essence. He stated, "The Yoga of Gita is not about physical flexibility; it is about inner invincibility." Challenging popular misconceptions, he asserted that "The ancient Yogis were not performing postures for social media likes. They were warriors of the truth. In the Gita, Arjuna was asked to rise, not to stretch. Yoga, in its essence, is your battle against inner inertia." He further elaborated on the superficial portrayal of yoga in mainstream culture, highlighting that true yoga, as defined by the Gita, is 'Samatvam' or equanimity in action. He warned against viewing yoga as merely a lifestyle trend, asserting that "It is a revolutionary inner commitment. It doesn't promise comfort. It demands clarity and courage. The Gita doesn't ask Arjuna to sit and meditate. It stirs him to act wisely in the thick of war." He concluded by stating, "Yoga is not an escape from the world. It is the preparation to deal with it in awareness and clarity," and that "Real Yoga doesn't begin with a pose; it begins with a purpose. And the purpose is truth."

As the founder of the PrashantAdvait Foundation and author of over 160 books, Acharya Prashant has dedicated his life to restoring the authentic understanding of Indian scriptures. His interdisciplinary approach seamlessly integrates Vedanta with Buddhist insights, existentialism, and modern psychological inquiry, providing a profound and accessible interpretation of ancient texts. He currently oversees one of the world's largest Bhagavad Gita Teaching Programs, engaging more than one lakh participants globally, and recently spearheaded the largest Gita-based online spiritual examination, attracting seekers from various continents. Observers have characterized the widespread impact of his work as a "nuclear chain reaction of awareness." The innovative format of a philosophical lecture within a cinema hall resonated deeply with attendees, many of whom expressed that it felt like a revival of India's ancient spiritual identity, successfully blending accessibility with profound depth.