A year-long renovation with a $4 million price tag has resulted in an extraordinary new customer experience that is now available at Cronic Chrysler Jeep Dodge RAM.

“It is not an exaggeration to say that everything in the showroom is new,” said Wanda Cronic Howell, president of Cronic Automotive Group. “A customer waiting room that is attractive and state-of-the-art. Instead of waiting at the service area, customers will be able to come to the showroom and have a much more uplifting experience – beautiful and modern.”

A new three-lane drive for service customers will make that process much easier and more pleasant, especially during inclement weather. The service drive is connected to the building to give customers a way to drop off their vehicles and come inside to experience the new showroom. A new customer lounge provides Wi-Fi hookups and computer plugs for convenience, along with a coffee bar with snacks.

“One of the biggest features now is that our service drive is connected to our showroom and not to the service department,” said Tom Swygert, general manager of Cronic Chrysler Jeep Dodge RAM. “That is a new addition. It is a better user experience than they had before.”

The service department is adding personnel, specifically more mechanics, with a plan to have quicker service and earlier turnaround time to get customers in and out.

“There’s more service space to take care of customers in a more timely manner,” said Howell.

The new showroom is set up with a precise design that displays Jeep vehicles on one side of the large open space and Chrysler Dodge RAM vehicles on the other.

Along with the features throughout the new showroom, Swygert is eager to show the community the new displays for the vehicles themselves, including the Wagoneer and Grand Wagoneer.

“There is a special section in the new showroom that is designated for those products,” he said. We are excited about showing off that new product line.”

All in all, it means a more comfortable and pleasant experience for customers.

“The showroom is all new and very contemporarily furnished,” said Howell. “It takes my breath away when I go in there.”

Whether you need service on an existing vehicle or you are in the market for a new one, there is no better time than right now to check out the “new and improved” Cronic Chrysler Jeep Dodge RAM. A short drive from Fayette County, the dealership is located at 2515 North Expressway in Griffin. Call ahead at (770) 227-4271 to schedule your test drive or vehicle service or shop online at CronicCars.com.