As football excitement electrifies the continent, Goldberg has introduced an innovative collective known as The Golden Clan, specifically designed to encapsulate the unique pulse, profound passion, and vibrant personality of Nigerian football fans. This carefully selected group of cultural tastemakers is poised to amplify the very heartbeat of Nigerian football through compelling storytelling, engaging humour, heartfelt emotion, and authentic lived fan experiences.

The Golden Clan serves as the dynamic face and voice of Goldberg's 'Feel the Beat. Taste the Gold.' campaign. This initiative aims to illuminate how Nigerians experience football far beyond the boundaries of the pitch, delving into the vibrant scenes at viewing centres, the bustling energy of streets, the powerful resonance of chants, cherished rituals, and the shared moments of both exhilarating joy and poignant heartbreak. At its core, the campaign acknowledges a fundamental truth: football in Nigeria transcends a mere game; it is an intricate tapestry woven with community spirit, vibrant soundscapes, expressive movement, spirited banter, deep-seated pride, and unwavering belief. Through The Golden Clan, Goldberg actively embraces these realities, presenting football narratives through individuals who genuinely live and intrinsically understand them.

The Clan comprises four distinct voices, each representing a unique facet of Nigerian culture and football fandom. Renowned actor and cultural tastemaker Kunle Remi contributes warmth, depth, and a contemporary approach to storytelling, expertly capturing match-day moments and fan connections with both sincerity and distinctive style. Veteran actress Shaffy Bello infuses the group with elegance, gravitas, and a profound sense of cultural pride, beautifully reflecting the deep generational bond that Nigerians share with the sport.

Adding an invaluable insider perspective, former Super Eagles striker Brown Ideye brings his wealth of experience and emotional resonance, stemming from his time wearing the national team's green and white on the grandest stages. Completing The Golden Clan is comedian Broda Shaggi, whose signature street-smart humour and unfiltered energy perfectly mirror the authentic voice of everyday fans across Nigeria.

Throughout the duration of the campaign, The Golden Clan will be a prominent presence across a multitude of platforms and events, including vibrant viewing parties, engaging fan interactions, dynamic digital content, and unexpected surprise moments. Their mission is to meticulously document how Nigerians truly 'feel the beat' of football and fervently celebrate the rich cultural tapestry that envelops it. With the introduction of The Golden Clan, Goldberg is making a deliberate move to step directly into the crowd, stand alongside the fans, and transform ordinary match-day moments into extraordinary, shareable stories, reinforcing the undeniable truth that when Nigerians unite around football, the energy is unmistakable, and the collective vibe is always golden.