Even though Christmas 2025 is still many months away, the beauty industry is already buzzing with the early release of highly anticipated beauty advent calendars. These luxurious collections are packed with high-end treats, offering significant savings and even golden ticket surprises. TikTok beauty enthusiast Alex, known as @hiyaimalex, has provided a first look at some of the biggest launches for the upcoming holiday season, allowing consumers to start compiling their wish lists.

Selfridges has officially kicked off the festive period early with its 2025 beauty advent calendar. Priced at £250 but boasting an impressive value of £1,136, this calendar features 37 products, with a remarkable 24 of them being full-sized. Confirmed items include Charlotte Tilbury’s setting spray, Laneige’s full-sized berry lip mask, Jo Malone’s English Pear & Freesia scent, Augustinus Bader eye cream, and products from Refy, Moon Glaze Stick, UK Lash, Tatcha, The Ordinary, Rodial, Elemis, Gisou, Color Wow, Lashify, Charlotte Mensah, Murad, Maria Nila, Ormonde Jayne, and Fleur de Teck. A Selfridges Beauty Concierge card is also included for an unknown treat, generating excitement among beauty fans.

Space NK’s advent calendar, a perennial favorite, returns with a fresh new look for 2025. This significant investment at £260 offers an exceptional value of £1,150. It contains 25 products, many of which are full-sized, making it one of the most generous offerings on the market. Its waitlist is already open, indicating high demand.

Cult Beauty is going above and beyond this year by introducing two distinct advent calendars: a classic curation with 35 items and a limited edition featuring 40, including some exclusive fragrance treats. Both are priced at £240 with an estimated value of around £1,100. Adding to the allure, some lucky boxes will contain golden tickets worth £1,000. Early reveals include the Hourglass mascara, Gucci lip oil, Patrick Ta blush duo, and Huda Beauty lip gloss.

Sephora is maintaining an air of mystery regarding its 2025 calendar, with the price yet to be disclosed. However, it is known to contain 41 products. Alex has reportedly identified potential inclusions such as Gisou lip oil, Laneige cream, Merit blush balm, Kayali fragrance, Rare Beauty, Glow Recipe skincare, and Amika dry shampoo. More product reveals are anticipated soon.

For those seeking luxury at a more accessible price point, the Elle Beauty Advent Calendar 2025 is an excellent option. Retailing for £130, it holds products worth approximately £700 and stands out with a generous 10 full-sized items. The extensive list of confirmed products includes Zelens Power B, Murad Cellular Hydration Barrier Repair Cream, Medik8 Advanced Day Total Protect SPF30, Wild Nutrition Food Grown Complete Beauty Support, Champo Pitta Brow Serum, AKT Body Conditioning Balm, Rare Beauty Soft Pinch Liquid Blush, Sync Beauty Lip Oil, Goldwell Rich Repair Mask, OPI Infinite Shine, PERS Vitamin C Serum, Votary Blemish Rescue Oil, By Terry Brightening CC Serum, Narciso Rodriguez All Of Me eau de parfum, Rodial Snake Serum, Aveda Botanical Repair Strengthening Leave-In Treatment, Neal's Yard Remedies Vegan Wild Rose Beauty Balm, Aromatherapy Associates Deep Relax Bath and Shower Oil, Tweezerman Micro Mini Tweezer, Drunk Elephant A-Passioni Retinol Cream, L'Occitane Almond Shower Oil, Gallinee Youthful Serum, Rituals Ayurveda Shower Foam, Espa Bergamot Body Lotion, Fenty Cherry Dub BHA Toner, Nuxe Hair Prodigieux High Shine Shampoo, and Nuxe Hair Prodigieux High Shine Conditioner.

The Harrods Beauty Advent Calendar 2025 epitomizes Christmas luxury. Priced at a substantial £250, it offers 32 products, with 14 of them being full-sized. Customers can expect top-tier beauty brands like Laura Mercier, La Prairie, Medik8, Rodial, Evidens De Beaute, Davines, Shiseido, Sisley, Beautifect, Hourglass, U beauty, La Mer, Bobbi Brown, 111SKIN, Christophe Robin, Cle De Peau, Etat Libre D'Orange, Skin Cycles, Lancaster, Valmont, Augustinus Bader, Moncho Moreno, MZ SKIN, Champo, Tatcha, and Mac. Pre-orders are open, with a limit of five boxes per customer.

Harvey Nichols also presents a £250 calendar, valued at over £1,000, already accessible to rewards members. It features major brands such as NARS, La Mer, Charlotte Tilbury, and Color Wow. As a special festive incentive, one in every 50 calendars contains a £50 Harvey Nichols gift voucher.

Among the most opulent and expensive offerings, the Liberty advent calendar is priced at £270 but boasts an impressive value exceeding £1,200. It includes 30 products, 20 of which are full-sized, from prestigious brands like Augustinus Bader, Sisley, and Lisa Eldridge. Furthermore, 15 golden tickets, each worth £1,000, are hidden within the calendars, making them highly sought after.

The Anthropologie advent calendar stands out as one of the most affordable luxury options for the year, retailing at £98 while being worth £365. It contains 11 full-sized items and offers a golden ticket promotion for additional prizes, providing a budget-friendly yet festive choice.

For those prioritizing value, Space NK’s calendar provides exceptional savings, with a £260 price tag for a £1,150 haul. Liberty’s calendar offers the highest overall product value, exceeding £1,200, though it is the most expensive. The input also briefly mentions ELF's £150 calendar providing £1,100 worth of products as a mid-price steal. For an affordable yet luxurious choice, Anthropologie’s £98 calendar delivers more than three times its cost in products. While many calendars have been revealed, other high street favorites like Boots are yet to announce their offerings, promising more excitement as the festive season approaches.