Taylor Swift has announced a Target-exclusive vinyl variant for her highly anticipated upcoming album, titled "The Life of a Showgirl." The pop superstar shared the news on Instagram, detailing the special edition which will be available only at Target.

This exclusive version, dubbed "The Life of a Showgirl: The Crowd Is Your King," features a unique "summertime spritz pink shimmer" disc. It also comes with a collectible sleeve, a "giant" double-sided poster, an exclusive poem personally penned by Swift, and special photographs. The Target exclusive will boast its own custom cover art, showcasing a gold-toned image of Swift adorned in sparkly lingerie and feathers. Priced at $34.99, this limited pressing is part of Swift's broader strategy for the album's physical releases.

Photo Credit: Yahoo

The announcement follows a series of other "Showgirl" vinyls and Target-only "Showgirl" CDs, which also included exclusive double-sided posters. Each vinyl variant previously became available for a limited 48-hour window on the 14-time Grammy winner's official website. In a video shared by Taylor Nation, Swift's official fan site, the musician explained her desire to offer "Showgirl" in numerous formats. She stated that the photoshoot with Mert and Marcus was so extraordinary that she wanted fans to have as many images as possible from this album era. Swift emphasized her dedication to creating the best possible vinyl, packaging, and CD experience for her fans.

"The Life of a Showgirl" is scheduled to arrive on October 3, marking Swift’s first album since her 2024 17-week Billboard 200 chart-topper, "The Tortured Poets Department."Swift initially announced the new LP on fiancé Travis Kelce and Jason Kelce’s "New Heights" podcast. She revealed that all 12 songs on the project were created with producers Max Martin and Shellback during her global Eras Tour.

Photo Credit: Yahoo

Swift described the album as "a lot more upbeat, and it’s a lot more fun pop excitement," with her main goal being "melodies that were so infectious, you’re almost angry at it." She expressed immense pride in the songs and highlighted the unique collaborative process, noting, "We’ve never actually made an album before where it was just the three of us, there’s no other collaborators. It felt like catching lightning in a bottle. These guys, they’re just geniuses. Working with them again was absolutely incredible."