The classic red lip is experiencing a significant resurgence in popularity, primarily driven by contemporary style icons like Taylor Swift and pervasive social media trends. A recent poll indicates that this bold cosmetic choice is once again a dominant fashion statement, captivating a younger demographic.

According to a comprehensive survey, a striking 88 percent of individuals under the age of 35 have recently adopted or re-embraced the timeless red lipstick look. The influence of public figures plays a crucial role, with seven in ten respondents attributing their adoption of the trend to celebrities. Specifically, 65 percent cited make-up trends propagated on TikTok as a key factor. Taylor Swift emerged as the preeminent red lipstick icon for the current generation, garnering 29 percent of the vote for her signature pout.

While Taylor Swift represents the modern face of the red lip, the survey also crowned an all-time iconic wearer: Marilyn Monroe, who received an overwhelming 44 percent of the vote, firmly establishing her lasting legacy in beauty history. The study, conducted by insights agency Perspectus Global, surveyed 2,000 women and revealed a strong preference for vibrant shades.

A significant 70 percent of those surveyed expressed a preference for rich crimson and scarlet hues over the more subdued nudes, browns, and clear glosses that have dominated beauty trends in recent years. Furthermore, 47 percent of participants consider a red lip to be the ultimate fashion statement. Beyond aesthetics, the psychological impact is notable, with one in five women reporting that wearing red lipstick makes them feel sexier, and a similar proportion feeling a sense of empowerment.

Celebrity hair and make-up artist Liv Davey commented on the enduring appeal of this classic look, stating, “The red lip never loses its appeal. Something about the simplicity makes it so beautiful — seamless yet alluring.” This sentiment underscores the enduring power and versatility of red lipstick, cementing its place as a perennial favorite in the world of fashion and beauty.