Gen Z's Wild Beer Habit: Brits Horrified by Ice in Lager Trend
A controversial trend among Gen Z individuals, involving the addition of ice to beer and even red wine, is sparking debate among traditional drinkers and pub owners. While many consider it an ultimate sacrilege due to the dilution of flavor and reduction in beer quantity, a study by LG Electronics revealed that over one in four 18 to 35-year-olds enjoy putting ice in their beer during summer months, with a third also consuming red wine
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