Innovation and marketing are identified as the most significant functions within a company, crucial for business improvement and making strategic decisions that can position a firm for future success. To achieve this, understanding and leveraging emerging technologies is vital. This article explores five technologies poised to fundamentally transform the landscape of digital marketing.

Voice assistants represent a significant shift, functioning as devices that perform specific tasks like playing music, setting alarms, purchasing products, and streaming videos. Prominent examples include Siri, Google Assistant, Microsoft Cortana, and Amazon Alexa. Their impact on digital marketing will be profound as consumers increasingly order products directly through these assistants, bypassing traditional computer or phone-based internet searches.

Augmented Reality (AR) allows users to superimpose virtual images onto their real-world view, thereby augmenting what they see. A practical application involves visualizing how a product, such as a couch, would appear in one's living room before purchase. This technology will revolutionize digital marketing by eliminating the need for extensive content aimed at helping consumers imagine products. Instead, AR enables direct visualization, significantly reducing the reliance on conventional marketing efforts.

Deep Machine Learning (DML) describes a computer's capability to analyze and process information to suggest solutions to user problems. Unlike pre-programmed algorithms, DML develops these solutions by understanding users through observing consistent patterns, thereby creating predictive models. This will lead to a transformative change in digital marketing by providing robust data for comprehensive analysis of consumer behavior. The insights and recommendations derived from this analysis are expected to form the cornerstone of future digital marketing strategies and plans.

Chatbots are computer programs designed to conduct text-based conversations, simulating human interaction. Revolutionary examples, such as those available on Facebook Messenger, are irreversibly changing the digital marketing industry. They are poised to render email marketing outdated due to their superior convenience and higher engagement rates. While email advertisements typically see a click-through rate of 1% to 3%, chatbots on platforms like Facebook show a 60% engagement rate with messages.

Finally, video walls, which consist of TV screens arranged to form a single, large display, are already revolutionizing digital marketing. They offer instant changes to marketing signs and provide an exciting display for consumers. Furthermore, they can serve as educational tools, delivering tutorials or informative content. These dynamic displays enhance engagement and flexibility in presenting marketing messages.