Kourtney Kardashian Barker’s supplement brand, Lemme, has faced significant scrutiny and criticism for a range of its products, particularly a new "Ozempic-style" weight-loss supplement, as well as previously launched cellulite capsules and vagina gummies. The brand, launched in September 2022, was founded by the Kardashian sister known for her health-conscious lifestyle, who stated she wanted to create "science-backed" vitamins and supplements. However, medical experts and fans alike have accused Lemme of exploiting insecurities, lacking scientific backing, and engaging in misleading marketing.

The latest product to draw controversy is "GLP-1 Daily," a weight-loss supplement marketed as a natural alternative to the diabetes drug Ozempic, which gained popularity as a weight-loss aid. Ozempic contains a synthetic version of the GLP-1 hormone, slowing digestion and reducing hunger. Lemme's GLP-1 Daily, priced at £69 for a one-time purchase, directly references this hormone and claims to "reduce body weight, visceral fat, and hip and waist circumference" using lemon and saffron extracts. While Kourtney has not explicitly compared her product to Ozempic, she promoted an article discussing her desire to be "in on the Ozempic boom," and the brand's emails described it as "a GLP-1 solution without the side effects" of the injectable drug.

However, critics have swiftly condemned the product. Fans on social media labeled it a "facade" and "false marketing," arguing that oral supplements cannot mimic GLP-1 medications for weight loss. Plastic surgeon Naveen Cavale further slammed Kourtney for "cashing in" on young women struggling with body image, calling the product "incredibly misleading." Cavale emphasized that while marketed as natural, it does not offer the same scientifically proven impact as injectable medications like Ozempic, which contain semaglutide – a rigorously tested GLP-1 receptor. He warned that such products create "false hope" and can lead to "frustration, feelings of failure and worsened body image issues," intensifying anxiety and depression for those struggling with weight.

Cavale also highlighted that if Lemme's pill truly contained GLP-1, it would be classified as a drug, not a supplement. He stated there is "little to no clinical evidence to support significant weight loss" from the plant-based extracts used. A crucial detail is that Lemme’s small print reveals its claims have not been evaluated by the Food and Drug Administration (FDA), stating, “This product is not intended to diagnose, treat, cure or prevent any disease.” The FDA ensures the safety and efficacy of drugs and approved supplements, a standard Lemme's products do not meet.

This is not the first time Lemme has faced such backlash. In June, Kourtney launched "Lemme Smooth," daily capsules claiming to "combat cellulite from the inside out" and reduce its appearance in just 28 days. Cellulite is a very common, harmless skin condition, and many doctors believe it's impossible to fully eliminate. Consultant plastic surgeon Mr. Naveen Cavale again dismissed Lemme Smooth as "a fad" and an "ineffective solution to a perfectly normal condition," stressing that these pills "lack scientific backing" and have not demonstrated significant, long-lasting results in clinical trials. He advised a holistic approach instead of "dubious products" that exploit insecurities, echoing the sentiment that cellulite is a natural part of the human body.

Prior to this, in February of last year, Lemme's "Lemme Purr" vagina gummies were heavily criticized. These gummies were marketed to boost vaginal health and "alter its taste," with Kourtney suggesting they use "pineapple and Vitamin C and probiotics to target vaginal health and pH levels that support freshness and taste." Gynaecologist Dr. Jen Gunter, author of "The Vagina Bible," vehemently condemned the product on Instagram, stating, "Anyone who suggests that your vagina isn't fresh or needs an improved taste is a misogynist and awful person. And yes, that includes you Kourtney Kardashian and your Lemme grift." Dr. Gunter also disputes the notion that consuming pineapple affects bodily fluid taste.

These controversies collectively paint a picture of a brand facing significant trust issues. Despite Kourtney Kardashian's long-standing reputation as the most health-conscious sister, her supplement line is repeatedly challenged by medical professionals and consumers for making unsubstantiated claims and appearing to capitalize on body image anxieties. Experts consistently advise consumers to consult medical professionals for effective health and weight loss solutions rather than relying on unproven and costly supplements.