Egyptian consumer credit startup Lucky has secured $23 million in Series B funding, marking a major step toward expanding its footprint across North Africa and advancing its ambition to evolve into a broader digital banking platform.

The funding round combined both equity and debt financing, drawing participation from investors including Disruptech Ventures, DPI Venture Capital through its Nclude Fund, Suez Canal Bank, and OneStop.

The new capital injection reflects growing investor confidence in the company’s business model and its potential to scale financial services across underserved markets in North Africa.

Founded in Cairo in 2019, Lucky began as a cashback and rewards platform before pivoting to consumer credit, offering instant credit lines and proprietary payment cards.

The company reported profitability by the end of 2025, alongside a significant increase in annual growth, positioning it among a small group of fintech startups that achieved profitability relatively early.

The newly raised funds will primarily support expansion of its consumer credit offerings while also enabling entry into additional North African markets, though specific countries have not yet been disclosed.

The investment will also be directed toward strengthening infrastructure, scaling operations, and enhancing credit access using advanced risk-assessment technologies.

Beyond lending, Lucky is also moving toward becoming a full digital banking platform, including plans to apply for a Payment Service Provider licence from the Central Bank of Egypt.

This step would allow the company to broaden its financial services portfolio and compete more directly with traditional banks and emerging fintech players.

The funding positions Lucky to capitalize on the growing demand for consumer credit and digital banking solutions, supported by regulatory developments in Egypt that are simplifying digital onboarding and expanding opportunities for fintech innovation across the region.