Design platform Figma has announced a significant partnership with Google to integrate advanced AI features, marking an expansion of its existing AI capabilities. This collaboration will introduce several Google Gemini models into Figma's design software, aiming to address the evolving needs of product designers and their teams. Specifically, Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 will be added to Figma’s toolset, while the company maintains its ongoing relationship with Google Cloud.

The integration of Gemini 2.5 Flash is set to enhance image editing and generation within Figma, enabling its 13 million monthly active users to create AI images via prompts and request precise modifications. Figma anticipates that this addition will considerably accelerate design workflows, citing internal tests where users experienced a 50% reduction in latency for the “Make Image” feature with Gemini 2.5 Flash.

This partnership is indicative of a broader trend among leading AI developers, who are actively seeking to embed their models within popular existing applications to secure dominance in a highly competitive market for consumer adoption. For instance, just recently, OpenAI revealed that ChatGPT users could interact with various apps, including Spotify, Booking.com, and Canva, with Figma also being mentioned in that list, suggesting the Google Gemini deal is not an exclusive arrangement.

Coinciding with the Figma announcement, Google also unveiled Gemini Enterprise, an AI-powered conversational platform designed to bring AI functionalities directly into the existing workflows of enterprise customers. This platform will empower users to interact with their company’s documents, data, and applications, while engineers will gain access to tools for building and deploying AI agents or utilizing a suite of pre-existing agents. Google views these developments as a major advancement for AI’s potential to boost efficiency and streamline workflows, which is expected to drive enterprise adoption and revenue.

This strategic focus on enterprise AI is particularly crucial at a time when consumer-driven AI often generates more profits, while many generative AI pilots within companies tend to falter. Google highlighted its success in this area, noting that 65% of Google Cloud customers are currently leveraging its AI products. Beyond Figma, Google also announced new AI partnerships with a diverse range of companies including GAP, Gordon Foods, Klarna, Macquarie Bank, Melexis, Mercedes, Signal Iduna, Valiuz, and Virgin Voyages. These new collaborators join an existing roster of partners already using Gemini, such as Banco BV, Behr, Box, DBS Bank, Deloitte, Deutsche Telekom, FairPrice Group, and the U.S. Department of Energy, underscoring Google’s expansive reach in the AI landscape.