Ferrari has unveiled its most radical creation to date, the 2028 Ferrari Luce, marking the company's bold entry into the electric vehicle (EV) market. Described by Ferrari CEO Benedetto Vigna as a car that 'takes time to absorb,' the Luce is a groundbreaking four-door, cab-forward electric vehicle that defies traditional Ferrari conventions. It is the largest and heaviest Ferrari ever built, and notably, the first without an internal combustion engine, with its interior and exterior design primarily shaped by an external company, LoveFrom.

The Ferrari Luce represents a significant gamble for the iconic Italian marque, showcasing advanced powertrain and chassis technology. Each of its four wheels is independently driven by a radial-flow permanent synchronous magnet e-motor. These motors are connected to a 122-kWh battery via an 800-volt electrical architecture, all managed by high-performance silicon carbide inverters. The e-motors utilize a Halbach array magnet setup, a technology borrowed from Ferrari's F1 powertrains, to maximize torque density. The front motors each produce 140 hp and 103 lb-ft of torque, while the rear motors each contribute 415 hp and 262 lb-ft. This formidable arrangement results in a total system output of 1,035 hp and 730 lb-ft of torque, enabling the Luce to achieve a top speed of 193 mph. The battery supports charge rates up to 350 kW and is projected to deliver a WLTP range of 330 miles, translating to an estimated EPA-rated range of 280 miles.

Underpinning the Luce is an aluminum-intensive skateboard chassis, featuring an upgraded active suspension system derived from the F80 and Purosangue models. Vehicle dynamics are meticulously overseen by the latest generation of Ferrari’s Side Slip Control system, dubbed SSC X. Standard features include rear-wheel steering, capable of independently turning each rear wheel up to 2.15 degrees, and carbon ceramic brakes with 15.4-inch front rotors and 14.6-inch rear units. Despite a substantial curb weight of 4,982 pounds, the Luce is engineered for exceptional agility, thanks to the SSC X-controlled active torque vectoring, active suspension, and rear-wheel steering. Additionally, the powertrain offers significant lift-off regenerative braking, delivering up to 0.68 g and sending up to 500 kW back into the battery, reducing the reliance on conventional braking even during spirited driving.

The interior and exterior design of the Ferrari Luce are largely the brainchild of LoveFrom, the San Francisco-based design firm co-founded by Jony Ive (known for shaping Apple products for decades) and industrial designer Marc Newson. Marc Newson emphasized that the Luce