The market for Bitcoin has witnessed a significant recovery, with its price stabilizing above $114,000, largely spurred by ongoing corporate treasury adoption and strong institutional demand. A key driver of this trend is Strategy, the world’s largest corporate Bitcoin holder, which recently announced another substantial acquisition. On October 12, 2025, Strategy acquired an additional 220 BTC for approximately $27.2 million, at an average price of $123,561 per bitcoin. This latest purchase elevates Strategy’s total holdings to an impressive 640,250 BTC, a portfolio currently valued at approximately $79.1 billion (based on the latest average purchase price) and representing about 3.1% of Bitcoin’s total circulating supply.

Strategy’s sophisticated approach to financing its Bitcoin accumulation involves various at-the-market (ATM) offering programs. The funds for the recent 220 BTC purchase were derived from these programs, which successfully raised $27.3 million between October 6 and 12, 2025. Specifically, the company raised $19.8 million through its STRF ATM program, $1.7 million via STRK ATM shares, and $5.8 million from STRD ATM offerings. The company has established several significant ATM programs, including a $2.1 billion STRF program, a $4.2 billion STRC program, a $21 billion STRK program, a $4.2 billion STRD program, and a $21 billion MSTR common stock program, underscoring its long-term commitment to strategic Bitcoin acquisition.

This continued accumulation by Strategy is part of a broader, unprecedented wave of corporate treasury adoption of Bitcoin. Unlike previous market cycles, an increasing number of firms are now directly integrating Bitcoin into their corporate treasuries. This shift signifies a fundamental change in perspective, with companies increasingly viewing Bitcoin as a major store of value and a crucial hedge against inflation, rather than a speculative asset. This trend is not confined to Strategy alone; for instance, DDC Enterprise Limited recently completed a $124 million equity financing round specifically to advance its Bitcoin treasury strategy.

The acceleration in corporate Bitcoin adoption is further bolstered by the robust performance of U.S. spot Bitcoin Exchange-Traded Funds (ETFs). These ETFs continue to experience strong inflows, indicating growing institutional confidence and demand. A notable example is BlackRock’s IBIT ETF, which recently surpassed 800,000 BTC in assets under management, valued at approximately $97 billion. The combined effect of corporate treasury additions and sustained ETF inflows is creating a persistent structural demand for Bitcoin, reinforcing its price stability and growth trajectory.

Experts note that this current market cycle is distinctly different from its predecessors. Institutions are now treating Bitcoin as a strategic reserve asset, a fundamental component of their balance sheets. The trend of companies adding Bitcoin to their corporate treasuries shows no signs of abatement, with expectations for more firms to announce treasury allocations in the coming months. This confluence of growing corporate adoption, strong ETF demand, and the anticipation of the upcoming Bitcoin halving event continues to foster a positive market sentiment. Strategy’s consistent purchases solidify its standing as the foremost corporate Bitcoin holder and exemplify its unwavering, long-term commitment to Bitcoin as a core treasury reserve asset. The evolving corporate treasury trend appears to be transitioning from an experimental approach to an established, mainstream treasury management strategy, fundamentally reshaping how institutions perceive and engage with Bitcoin.