Beauty enthusiasts are currently flocking to TK Maxx stores following a viral TikTok revelation that the retailer is stocking an extensive range of high-end makeup and haircare products, including highly sought-after items from Charlotte Tilbury, at significantly reduced prices. This discovery has led to shelves being emptied as shoppers race to secure these luxury bargains. The viral video, shared by user @imjustagirl_040495, quickly garnered over 96,000 views, triggering a widespread hunt across the UK.

The most notable find is the iconic Charlotte Tilbury Magic Cream, a product revered by celebrities, makeup artists, and beauty gurus for its skin-plumping, hydrating properties, and its ability to create a flawless base for makeup. Typically retailing for approximately £54 in traditional department stores and online, shoppers can now purchase this 'miracle' cream for an astonishing £29.99 at TK Maxx, representing a massive saving of nearly £25. This price drop is guaranteed to drive a surge in demand, given the cream’s prestigious reputation.

While the excitement initially centered on makeup, savvy shoppers have extended their search to the haircare aisles, uncovering further premium deals. TK Maxx is also offering the REDKEN Extreme Shampoo and Conditioner Strength Repair Protein Bundle, specifically formulated for damaged hair. Redken’s Extreme line is a social media favorite, celebrated for its protein-rich formulas designed to repair and strengthen stressed hair strands, making this another significant find for bargain hunters.

The news of these high-end finds sparked a flurry of reactions in the comments sections of social media platforms, with many expressing disbelief and eagerness to visit their local TK Maxx. However, one cautious shopper advised checking expiration dates using tools like Checkfresh, suggesting that some discounted products might be cheaper due to being past their prime.

Beyond the immediate product discoveries, a secret code on TK Maxx price tags is gaining attention among devoted shoppers. According to one experienced bargain hunter, a single digit printed on the price tag can reveal the true nature of a discount. The key digits to remember are 1, 2, and 7, each signifying a different type of deal. A '1' indicates that the product was specifically manufactured for TK Maxx, making it less likely to be a 'wow bargain' in the traditional sense of a heavily discounted original designer item. A '7' denotes a 'packaway' item, typically from a previous season, which is likely to be discounted. However, the most coveted digit is '2'. This number signifies that the item is often a designer piece, purchased as part of a special deal, and is being sold at a significantly cut price. These '2' items are considered the ultimate 'wow bargains' and should prompt shoppers to reach for their wallets quickly.