The red carpets of the 2025 Cannes Film Festival shimmered with glamour, but one name emerged repeatedly among the style standouts — Zurhem. The Bangladeshi fashion house, known for its unapologetic boldness and artisanal precision, made a defining statement this year, as a host of international celebrities chose to wear looks from its Fall/Winter 2025 collection, Solaris.

Originally unveiled in Paris during Paris Fashion Week in March, Solaris was an ode to light, celestial geometry, and architectural silhouettes — a collection rooted in optimism and radiant energy. The result; a powerful series of looks that translated seamlessly from the runway to the world's most prestigious red carpet.

French actor, model, and influencer Sufian Saï set the tone early, donning Zurhem's striking gold corduroy suit — a structured yet exuberant look that embodied the vibrant essence of Solaris.

Global media outlet Brut captured the radiant Vaea Brazier, French social media personality and entrepreneur, in one of the collection's most iconic gowns: a pristine white piece with dramatic sunburst cutouts. Originally showcased in Paris, the gown's sculptural lines and confident minimalism created a red-carpet moment to remember.

Ophély Mézino, Miss France 2019 and first runner-up at Miss World 2019, made a bold appearance at the Ray-Ban x Meta Afterparty in an oversized Zurhem trench coat outlined entirely in chunky pearls. Originally styled on a male model during the Paris presentation, the piece was reimagined on Mézino with striking poise and elegance — a nod to Zurhem's fluid approach to gender and silhouette.

Also spotted at Cannes was actor, TV host, and founder of Paris Me Chama, Paula Rita Saady, who wore an intricately embroidered green bralette paired with a black circular cutout skirt — a daring yet polished ensemble that embodied the duality of power and delicacy found throughout the Solaris collection.

Entrepreneur Sandra Zouma, CEO of KZ24 Limited, and wife of famous French footballer Kurt Zouma, brought her own brand of sophistication to the red carpet in Zurhem's green velvet circular top adorned with sunburst embellishments — an exuberant yet elegant statement piece.

Meanwhile, French fashion model Warren CS wore a green Rajshahi Dupion silk look with shimmering gold sunbursts — another key runway piece reinterpreted for the red carpet. And TikTok sensation Yeney, known for her bold digital persona, wore one of Solaris' signature opening look; an off-white cropped blazer lavishly embroidered with pearls.

Zurhem's creative momentum at Cannes show no signs of slowing down. The brand is set to dress even more international and French celebrities in the final days of the festival. A particularly anticipated moment is the red-carpet debut of Al Amin, the Bangladeshi internet sensation known for singing in dual voices, and now the lead in Adnan Al Rajeev's short film Ali, one of 11 entries in the Official Competition category at Cannes this year. For Al Amin, Zurhem has designed a custom ensemble inspired by the Shapla Phool (water lily) — Bangladesh's national flower and a central motif in the film — bringing a powerful cultural statement to the global stage.

Zurhem's presence in France — from a well-received runway show in Paris to this widespread visibility at Cannes — marks a significant milestone for a brand that continues to challenge conventions and redefine luxury from a South Asian lens. What makes this achievement even more remarkable is that it comes from a homegrown Bangladeshi label, proudly rooted in the country's heritage of craft and storytelling.

In a world where fashion capitals have long been gate-kept by legacy European brands, Zurhem's moment at Cannes signals a refreshing shift. It represents the rise of South Asian design voices who are not just participating, but leading in global conversations about beauty, identity, and innovation.

For Bangladesh, this isn't just a fashion win — it's a cultural one. Zurhem's spotlight at Cannes reaffirms that Bangladeshi creativity is world-class, and its future on the international stage is only just beginning.