Merlin Entertainments and Warner Bros. Discovery Global Experiences have officially announced a groundbreaking new venture: the world's first LEGO Harry Potter land will be established at LEGOLAND Deutschland Resort. This ambitious project will also include the first-ever Harry Potter-themed guest accommodation at any LEGOLAND park, marking a significant milestone for fans of the Wizarding World.

For the first time, the iconic settings of Hogwarts and the wider Wizarding World will be reimagined entirely in LEGO form within a dedicated, full-blown location-based destination. Fiona Eastwood, CEO of Merlin Entertainments, heralded the project as a defining moment for the company's global ambitions. She emphasized that the partnership with Warner Bros. Discovery Global Experiences exemplifies their expertise in transforming iconic brands into memorable, immersive experiences. Eastwood stated, "This partnership launches at our Resort in Germany and marks Merlin’s largest-ever single investment into an existing site, reflecting our strategy to prioritise locations with the greatest growth potential."

Peter van Roden, EVP of Warner Bros. Discovery Global Experiences, underscored the strategic rationale behind the collaboration. He highlighted the long-standing successful partnership with Merlin Entertainments and the LEGO Group in creating unique fan experiences. Van Roden articulated the goal of extending the magic for millions of Harry Potter fans globally, allowing them to "step into the familiar LEGO Harry Potter aesthetic they have been constructing for years and physically experience the wizarding world like never before."

This development at LEGOLAND Deutschland is part of a broader expansion of the Harry Potter universe. Another Harry Potter-themed land was previously announced in 2022 for Warner Bros. World Abu Dhabi on Yas Island by Miral, set to feature iconic film locations, three new rides, shops, merchandise, and themed dining. The enduring popularity of the Harry Potter franchise is further evidenced by a new TV series currently in development, with creative talents such as showrunner and writer Francesca Gardiner, director Mark Mylod, and a cast including Dominic McLaughlin as Harry Potter, Janet McTeer as Minerva McGonagall, John Lithgow as Albus Dumbledore, and Nick Frost as Hagrid, contributing to its continued magic. With these multiple projects, the Wizarding World continues to captivate audiences globally, and LEGOLAND is set to be the next destination to experience this magic.