Wayne Gretzky’s legacy continues to fetch staggering prices and his memorabilia is hotter than ever. Social media star and WWE wrestler Logan Paul made headlines after purchasing a game-used Gretzky stick from 1988 for a record-breaking $336,000, making it the most expensive hockey stick ever sold at auction.

Logan Paul’s investment in a stick used by “The Great One” during his final Stanley Cup-winning season with the Edmonton Oilers has redefined the market for NHL memorabilia. The premium auction, handled by Sotheby’s, took place during the 2024 Stanley Cup Finals and quickly drew global attention. Previously, the highest-selling Gretzky stick fetched $138,600 in 2022—this sale more than doubled that figure.The stick was originally in the possession of Rick Elaschuk, a former Oilers equipment manager, who kept it preserved before deciding to sell.

Gretzky used the stick during the 1988 Stanley Cup run—his last championship victory before being traded to the Los Angeles Kings.

Paul discussed the purchase on his reality series Paul American, which airs on HBO and Max. Speaking to his fiancée, Nina Agdal, Paul said he could “feel the greatness” when he held the stick, calling it a special item that symbolizes an era-defining athlete.The stick now joins Logan Paul’s elite collection of sports memorabilia and collectibles.

Paul is already known for owning rare Pokémon cards, custom WWE cards, and other high-value items that have become part of his brand identity as a serious collector and sports entertainment figure.Wayne Gretzky memorabilia has long been among the most sought-after in sports. Items from his 1988 Stanley Cup win have sold for massive amounts, including a game-worn jersey for $1.452 million and gloves for over $200,000.

This latest stick purchase only adds to the growing allure of Gretzky's collectibles and the rising trend of celebrity buyers in the auction space.Also Read: Justin Bieber’s baby Jack melts hearts in Toronto Maple Leafs JerseyFor collectors, investors, and hockey fans alike, Gretzky’s gear represents more than just history, it’s a piece of greatness. And with Logan Paul’s massive platform spotlighting the acquisition, interest in NHL collectibles is poised to grow even more.