Walmart has announced the launch of a new private fashion label, “Weekend Academy,” specifically designed for the tween demographic. This inaugural collection, comprising 65 pieces, is now accessible both in Walmart stores and through its online platform, catering to fashion-forward tween girls and boys. A key aspect of the brand is its commitment to providing exceptional value, with almost all items priced under $15 and a significant portion even below $10.

The “Weekend Academy” collection offers a diverse range of clothing, accessories, and shoes. Trend-conscious tweens can find a variety of stylish options, including graphic tees, versatile denim pieces, and mix-and-match fleece options, all made with sustainable materials. Walmart has also curated complete head-to-toe outfits, available for an affordable price of just $42, which might include items such as a boxy graphic tee ($6.48), a tiered ruffle skirt ($11.98), and zip-front boots ($22.98).

This launch signifies Walmart’s continued strategic expansion into the fashion sector, bolstering its array of in-house offerings. Beyond “Weekend Academy,” customers can explore a wide selection of styles from popular brands like Reebok, Celebrity Pink, U.S. Polo Assn., and Justice, as well as other private labels such as Wonder Nation for younger children and No Boundaries, which targets Gen Z.