The B2C Entertainment Group, consisting of Mr Lee (Richard Mugisha), Bobby Lash (Robert Mukasa), and Delivad Julio (Julius Kyazze), has strongly defended the collective licensing model for music royalties in Uganda. The group warns that ongoing misconceptions about this system pose a significant threat to the burgeoning music industry in Uganda, asserting that criticisms leveled against it are "far from the truth." They maintain that collective licensing is the most efficient and equitable system for managing music royalties across the nation.

The artists elucidated that collective licensing simplifies the process for broadcasters, such as radio stations, by enabling them to pay a single fee to a centralized body rather than engaging in individual negotiations with numerous artists. This fee is typically calculated as a percentage of the station's revenue, usually ranging between 2 and 5 percent, ensuring that payments are proportionate to the broadcaster's financial capacity. B2C emphasized that this model inherently scales with capacity, meaning a smaller radio station pays less than a larger one. They further clarified that much of the current controversy stems from a misunderstanding between collective and direct licensing, arguing that while direct licensing might work for an individual artist, it is impractical and inefficient for managing a national music ecosystem involving thousands of rights holders and users.

B2C also highlighted the international obligations and benefits of collective management organizations. These organizations operate within established international frameworks, requiring them to compensate foreign artists whose music is played locally. Concurrently, they are tasked with collecting royalties for Ugandan musicians whose work is used abroad. This dual function, they noted, effectively refutes the misconception that broadcasters can bypass royalty payments by exclusively playing international music, as even international music necessitates royalty payments.

To support their stance, the group cited successful regional examples where collective licensing systems have been operational for over a decade, including South Africa, Nigeria, Ghana, Tanzania, and Kenya. These systems have proven effective in streamlining royalty collection and ensuring fair compensation for both local and international artists. B2C's intervention comes amidst a significant debate within Uganda's creative sector regarding the optimal structure for royalty payments, with differing views among stakeholders on direct artist engagement versus a unified collective management system. Industry observers acknowledge that the outcome of this debate will profoundly influence the future of Uganda's music business, impacting revenue collection, artist welfare, and regulatory compliance.

Ultimately, the B2C Entertainment Group maintains that a unified collective licensing framework offers the most sustainable and advantageous path forward for Uganda's music industry. They argue that such a system substantially reduces administrative burdens, promotes fairness for all involved parties, and aligns Uganda with established international best practices in music rights management, fostering a healthier and more robust creative economy.