South Korean girl group TWICE is promoting its new album 'This Is For'. (Photo: Instagram/TWICE)

K-pop powerhouse TWICE has officially returned with their most empowering album yet. On July 11, the nine-member girl group released the music video for the title track, 'This is For', from their fourth full-length album of the same name. The song is nothing short of a bold, beat-driven celebration of womanhood.

Packed with playful choreography, dramatic cityscapes, and confident styling, the music video sees Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung and Tzuyu dancing through towering skylines and subways, hyping not just themselves, but everyone watching. It’s TWICE like you’ve never seen them before, powerful, poised, and playing the role of hype women for a generation that’s ready to be seen.

The track is danceable and upbeat whilst echoing themes of self-love and self-worth. “This is for all the ladies, who don’t get hyped enough. If you have been done wrong, then this your song so turn it up,” the group sings, turning the song into an empowering anthem. If anything, the only complaint we have is that the song is criminally short. A two-minute-14-second drop? Too short!

The music video follows a teaser campaign by JYP Entertainment that hinted at a tonal shift. Gone are the candy-coloured visuals. In their place are cinematic scenes, dramatic lighting, and a darker, more mature aesthetic that aligns with TWICE’s evolving musical identity.

This Is For headlines a 14-track album also released Friday, which includes songs like Four, This is For, Options, Mars, Right Hand Girl, Peach Gelato, Hi Hello, Seesaw, Heartbreak Avenue. There are a few subunit songs as well like Battitude [Nayeon, Jeongyeon, Momo, Mina), Dat Ahh Dat Ooh (Sana, Jihyo, Dahyun, Chaeyoung, Tzuyu), Let Love Go (Jeongyeon, Momo, Sana, Tzuyu), Talk (Nayeon, Jihyo).

TWICE is also set to take this message global, with a stop at the Philippine Arena this October as part of their This is For world tour. Meanwhile, members Jeongyeon, Jihyo and Chaeyoung continue to extend their presence globally with Netflix anime-inspired action film K-Pop Demon Hunters.

Meanwhile, this album is more than a musical experiment; it is an anthem, and the message is loud and clear, THIS IS FOR- YOU!

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