TikTok lures songwriters with new promotional features | TechCrunch

TikTok is adding new features to its app to let songwriters highlight their works. These features, rolling out in beta, include a “Songwriter” label and a new tab where they can show off their music.
The company said a limited number of publishing partners and songwriters have access to the new label and the music highlight section. Those who want to be part of the program will have to join a waitlist.
TikTok said that it surveyed over 870 songwriters and interviewed several to understand their needs in relation to profile building and creating monetization opportunities. The company also pointed to an independent survey, which indicated that more than half of songwriters who use social media to promote their profile use TikTok to do it. The ByteDance-owned app said that the outcome of these surveys drove the decision to build these features.

“TikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them to tell stories about their music, their craft, and their lives, and to raise their profile and build their audience on TikTok, as hundreds of thousands of artist creators already do,” TikTok’s Global Head of Music Publishing Licensing and Partnership Jordan Lowy said in a statement.
TikTok joins streaming services like Spotify, which has let songwriters highlight their work for years now. Last year, Tidal launched a tool to let musicians track royalties and manage their work for which they have songwriting credits.
While TikTok decided to shut down its music streaming service, TikTok Music, last year, the platform still remains important for users to discover new music and for artists to promote their tracks. Earlier this year, the company released a TikTok for Artists tool that lets artists monitor the performance of their campaign and tracks.
Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web. You can reach out to him at im[at]ivanmehta[dot]com
Recommended Articles
Drama as Police Arrest Nollywood Actors on Movie Set, Video Trends

Filmmaker, Amacassy speaks out after a dramatic incident on her movie set where actors were arrested by police, stressin...
Jude Okoye and wife Ifeoma sweetly celebrate 11th wedding anniversary amid Psquare beef

Nigerian music boss Jude Okoye and his beloved Ifeoma celebrated their 11 years in marriage as one of his brothers, Rude...
NBA news: Russell Westbrook drops biased take in front of ESPYs crowd

Russell Westbrook honored Oscar Robertson at the ESPYs with a tribute to triple doubles, calling them the coolest part o...
Scott McTominay is now a 'god' in Italy as Scotland hero's Napoli reinvention hailed by Gordon Strachan - Football Scotland

The midfielder has been nothing short of a revelation in Italy
From indifference to salience: Lexus and the LTA

Lexus's sponsorship of the Lawn Tennis Association (LTA) has helped transform the luxury car brand's status among UK con...
What Simone Biles said backstage after winning 2 ESPYS - ABC News

The ESPYS celebrated the biggest names in sports with professional athletes and humanitarians recognized for their achie...
You may also like...
Diddy's Legal Troubles & Racketeering Trial

Music mogul Sean 'Diddy' Combs was acquitted of sex trafficking and racketeering charges but convicted on transportation...
Thomas Partey Faces Rape & Sexual Assault Charges

Former Arsenal midfielder Thomas Partey has been formally charged with multiple counts of rape and sexual assault by UK ...
Nigeria Universities Changes Admission Policies

JAMB has clarified its admission policies, rectifying a student's status, reiterating the necessity of its Central Admis...
Ghana's Economic Reforms & Gold Sector Initiatives

Ghana is undertaking a comprehensive economic overhaul with President John Dramani Mahama's 24-Hour Economy and Accelera...
WAFCON 2024 African Women's Football Tournament

The 2024 Women's Africa Cup of Nations opened with thrilling matches, seeing Nigeria's Super Falcons secure a dominant 3...
Emergence & Dynamics of Nigeria's ADC Coalition

A new opposition coalition, led by the African Democratic Congress (ADC), is emerging to challenge President Bola Ahmed ...
Demise of Olubadan of Ibadanland

Oba Owolabi Olakulehin, the 43rd Olubadan of Ibadanland, has died at 90, concluding a life of distinguished service in t...
Death of Nigerian Goalkeeping Legend Peter Rufai

Nigerian football mourns the death of legendary Super Eagles goalkeeper Peter Rufai, who passed away at 61. Known as 'Do...