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Summer is at its apex right now, which means you’ve probably planned a trip or two for the latter half of the season — making it an ideal time for a chic footwear upgrade that you can easily pack in your carry-on. If you’re on the hunt for trendy sandals, loafers, comfortable Mary Janes, and chunky-plus-supportive heels, affordable shoe brand Vivaia is currently hosting its End-of-Season Sale, with deals of up to 50 percent off on styles worn by all the celebrities you know and love.
We rarely see summer sales with half-off markdowns this early in the season, so this is major news. And Vivaia’s on-sale picks aren’t just long-forgotten styles — they’re fresh bestsellers with thousands of five-star reviews to their name and plenty of A-list clout. The Aria 5° Pointed-Toe Ballet Flat, for instance, was donned by Emma Roberts; she chose the checker print for an extra dose of warm-weather preppiness, which was only elevated by her striped blouse, oversized sunnies, and Prada tote bag. Now, the Aria 5° is a whopping $60 off, meaning you can indulge in its fool-proof arch, forefoot support, and timeless French-girl aesthetic without breaking the bank.
Craving a bit of a height boost to ensure your newly purchased linen dress or work trousers don’t skim the ground? Take it from Scarlett Johansson and invest in Vivaia’s Juliet Square-Toe Block Heel Slide. The actress matched the shoe’s black colorway to a charcoal-hued blazer, vest, and pants for an event, but you can also infuse some color into your ‘fits with the style’s pink crochet version (summer, after all, is an excuse for vibrancy).
The steal-worthy discounts don’t stop there, though. Amidst Vivaia’s sale section, you’ll also find the Margot 2.0 Square-Toe V-Cut Flat that Aubrey Plaza once stepped out in; the sensible Julie Pro Almond-Toe Chunky Heel that’s favored by both Selena Gomez and Jenna Ortega (likely not only because of how pretty it is but also based on the shoe’s comfortable block heel, foam insole, and versatility for all kinds of occasions); and the Melody Pro Square-Toe Chunky Heel, seen on Naomi Watts and highly rated by Vivaia customers for its ability to fuse all-day stability (thanks to that weight-distributing heel) with tasteful, classic looks.
Though the brand turned five last month and boasts a half-decade history of creating headline-generating footwear (over two and a half million pairs of Vivaia shoes have been sold since 2020), it really took off this past spring when Bella Hadid wore the now-viral Cristina Square-Toe Lace-Up Satin Sneakerina not once but twice, with another version of the ballet sneaker also being embraced by Charli XCX in short order. As the first machine washable satin sneaker on the market, the Cristina made major waves: selling out four times in the span of less than two months and inciting even more buzz when it was re-released in 2025’s trendiest shades and materials, like butter yellow and mesh. In the past five years, Vivaia has been worn by A-listers from Oprah Winfrey and Selena Gomez to Katie Holmes, Alexa Chung, Joey King, Ella Emhoff, and Lindsay Lohan.
Ready to level up your easy-breezy summer outfits with Vivaia’s roster of on-trend offerings, for up to 50 percent off? Ahead, the best silhouettes and colorways to grab before the sale comes to an end. Bonus points: A few of these cult-fave picks are similarly marked down at Nordstrom in honor of the retailer’s huge Anniversary Sale, giving Nordstrom cardholders the added benefit of shopping them while racking up points to redeem later.
Though the Juliet style we mentioned Scarlett Johansson wearing with menswear-inspired coordinates was a previous version of this shoe, its updated take flaunts the same exact colorway (a slighly shimmery black). The Juliet Pro heel is smart, graceful, and also subtle enough to act as a kind of sartorial chameleon offering a comfortable two-inch heel. Its knit upper is crafted out of recycled plastic bottles, which actually makes it more breathable and lightweight. A trending square-toe design, cushioned arch support, and moisture-wicking insole make the sandal something to turn to when you want to make an impression for a special event. With a wedding guest dress in a brighter shade, the shoe will do its best work.
$69 $129 47% off
$69 $129 47% off
Loved by Emma Roberts, the Aria 5° is a pointed-toe beauty that, unlike many comparative flats, won’t leave you with blisters or soreness at the end of a long day on your feet. With the comfort levels of a sneaker, the flat has an added heel patch for extra wearability, a slim yet supportive outsole, and a knit upper that will curb sweat even in 100-degree weather. Wear them alongside monochrome corp-core attire for a pop of color or contrast with your favorite pair of baggy jeans.
If both Selena Gomez and Jenna Ortega have given this heel a seal of approval, you know it will absolutely transform your summer style. The pictured beige-and-black colorway is the very one that attracted the attention of the two celebs: Gomez putting it on with a flowery sundress and Ortega taking an edgier route, leather bra top and black mesh socks in tow. This means one thing — whether your style leans more “brat summer” grunge or Audrey Hepburn–approved coquette, you’ll find yourself reaching for the shoe time and time again. It’s got ample space for your toes to move around without feeling constricted and a block heel that will eliminate aches common to stilettos. All in all, the Julie Pro is a lovely choice for transitioning from your nine-to-five office grind to al fresco, post-work drinks with pals.
Aubrey Plaza took her special-event ensemble of dark-wash jeans, a black turtleneck sweater, and a bulky suede jacket to new heights with the ivory-and-black version of this flat. Want to go bolder in honor of your upcoming Euro Summer trip? The stylish stepper comes in more varieties than we can count, including this green hue, pink chevron, leopard print, and mesh. It’s called the Margot 2.0 because it was recently upgraded to included a heel cushion that makes blisters a thing of the past, while also paying dividends in comfort via a flexible upper, an overall design that accommodates wide feet and bunions, as well as a shock-absorbing midsole. PS: The shoe folds in half and is machine washable, like all other Vivaia flats.
Craving a summer shoe that’s airy and cozy enough to walk 30,000 steps a day in? Enter Vivaia’s Isadora AdaptAll Soft Footbed Sandal, which is just the thing for a getaway during which you plan to chill by the pool, walk on the beach, and hit the streets for some evening revelries. With its soft knit upper, two adjustable straps that fit any foot shape, dual-density PU footbed, deep heel cup, and anti-slip outsole, you can showcase the Isadora in any context (even those involving water, considering the sandal’s easy-to-clean, waterproof sole).
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Meet the Author
is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers sales on celebrity-worn shoe styles, including those by Vivaia.
