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The Oasis x Adidas Collab Making Tour Merch Covetable Again | marie claire

Published 18 hours ago3 minute read
zipped up to the neck and buttoned (always), with plenty of football references – and polo shirts from the likes of nineties and early-aughts favourites Fred Perry and Lacoste – cemented Oasis in the cultural consciousness for their casual yet classic “Northern cool” aesthetic.

A group of young men and women modelling Oasis x Adidas tour merch.
Image: Adidas

Now, as the brothers gear up to take their Oasis Live Tour across the world, even making a stop or two in Australia this October, their tour merch collab with Adidas feels like a long time coming.

The collection titled Original Forever, features a co-branded 26-piece range of covetable adidas staples in colourways like sky blue, black, cream and maroon, spanning the full gamut of the brand’s product offerings.

Two men playing a game of football.
Blur’s Damon and Liam in a 1996 charity football match. Image: Getty

Fans will be familiar with pieces like the Oasis Live ’25 Firebird tracksuit (a Noel Gallagher favourite), and the range of raglan sleeve jerseys – just like the one worn by Liam in the 1996 charity football match – only updated with the band’s iconic branding.

Of course, what would an Oasis fashion collection be without a selection of bucket hats and coach jackets – worn by Liam in the ad released to celebrate the announcement on June 20.

While we might have to wait a while before the collab becomes available on Australian shores, the collection will be available in-store and online at Adidas, as well as the Oasis tour website itself.

Naturally, the pieces also be available on the ground at Oasis Live ’25 fan stores across all tour dates.


Kate Hassett

Kate Hassett Writer

Writer and editor Kate Hassett devotes a large amount of time to indulging her design-related interests. From deep dives into interior trends and unpacking political discourse, to bingeing the latest reality series, ask for her opinion and she’ll jump at the chance to take you through the ins and outs of everything there is to know, and maybe a bit more... Before making the move to marie claire Australia's digital team, she was the deputy editor at Inside Out, and held roles across various homes, lifestyle and travel titles, honing her cross-platform skills and developing a deep love for publishing in all its unpredictable glory! Outside of work, Kate enjoys cosplaying a wealthy woman by adding dream pieces to virtual shopping carts that will never be checked out and scrolling Facebook Marketplace for bargains that are ripe for restoration.


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