'Hibbett Kids' takes center stage as the athletic retailer unveils a new kids ’-focused website and app just in time for the back-to-school rush. Designed to streamline shopping for families, the platform offers a curated and expanded selection of footwear, apparel, and accessories for children aged 13 and under.

Built with user-friendly filters and state-of-the-art technology, the Hibbett Kids experience caters to busy parents with smart navigation by size, trend, brand, and more. Top-tier names, including Nike, Jordan, Adidas, Crocs, and New Balance, anchor the offering, which spans toddler to teen sizing. According to Hibbett CIO Bill Quinn, the launch supports the brand’s next growth phase, fostering deeper digital engagement with families.

This kid-specific digital pivot positions Hibbett to secure a greater share of the U.S. family footwear and apparel market while strengthening synergies under JD Sports’ ownership. The move aligns with the growing demand for personalized, mobile-first shopping experiences among

Image Credit: Hibbett Kids