For local foodies, the long wait is over. Woolworths has officially opened its doors to its Food Emporium.

With this new flagship store, Woolies plans to usher in a fresh era of food retail focused on innovation, sustainability, and customer experience.

The Food Emporium can be found at The Village Square in Durbanville, Cape Town.

“This new Food Emporium is a real step change for us,” Woolies Group CEO Roy Bagattini said.

“We are here to affirm our leadership in food retailing, redefinine the future of food shopping in a way that truly reflects who we are, and what we believe in.”

The revamped store is designed to raise the bar in food shopping by offering an inspiring, seamless, and proudly-South African experience.

“Nothing in the new Woolworths Food Emporium is by chance,” added Woolworths Foods CEO Sam Ngumeni.

“The store is led by passionate Woolies staff and specialists, all of whom are committed to supporting and connecting with customers during their every visit.”

The new Emporium at The Village Square is also centred around sustainability. This includes energy-efficient technology, waste reduction systems, and recyclable packaging. It is all part of Woolworths’ vision to become one of the world’s most responsible retailers.

Custom-made bouquets, wrapped by an on-site expert.

A premium food counter offering crowd favourites, ready meals, and live cooking demos with tasters and shoppable ingredients.

A wider range of responsibly-sourced seafood, including fresh oysters, filleting, and prep services.

Expanded meat selection including wagyu, with expert advice from the in-store butcher.

Paris-worthy pastries, artisanal breads, and bespoke gift boxes.

Divided into international cuisines (Italian, Mexican, and more) and designed to inspire home cooking.

Regularly-updated displays of Woolies treats and party ideas.

Curated local and international wines, with exclusive WCellar picks.