The July issue of Toy World is out now - Toy World Magazine | The business magazine with a passion for toysToy World Magazine | The business magazine with a passion for toys
The 108-page July issue of Toy World is out now, bringing readers an unrivalled assortment of product information, expert opinion, exclusive interviews and the latest news from across the Toy and Licensing industries.
The big category features for July are Construction Toys, Tech, Dress Up and Role Play and Stationery and Back-to-School. Toy World brings readers an in-depth look at each, combining must-know information on the latest and upcoming product launches with insight from leading suppliers on how retailers can capitalise on the opportunities these products offer.
John Baulch, Caroline Tonks and Gabriela Garcia attended the Toymaster May Show in Harrogate. More than 100 leading toy suppliers and independent retailers spent three busy days networking and placing orders for the rest of the year, and enjoyed evenings of food, dancing and live entertainment. In this issue, we report back on the event and bring readers a bumper Talking Shop featuring retailers who attended the show.
John also met with Generation Media’s founder, Dean Weller, to talk about his ever-present passion for the industry and why specialist media companies will always have the edge in the toy market.
Tying in with our Construction Toys feature, Caroline spoke with Christian Petersen, director of International Markets at Magna Tiles, on the brand’s newest launches and growing campaigns, as well as how the company is building its international structure to gain and grow its global awareness.
There’s insight from Super Awesome’s head of Toys & Entertainment, Charlie Brownless, where he explains how data and privacy safeguarding concerns are further complicating the Connected TV ecosystem, as well as how companies can navigate it safely and responsibly.
The July issue also brings readers all the latest news and opinion pieces from expert contributors including Generation Media’s Sonika Chowdhury, Circana’s Emilie Erktan, Learning Express’ Rick Derr and Toy Barnhaus’ Mark Buschhaus and Stephen Barnes.
To read all this and much more, including the latest news, views and industry moves, and popular features such as Fresh and Allegedly, click here.