The It-Bags On Everyone's Wish-List In 2025 | marie claire
Published 1 day ago• 3 minute read
A rise in personalisation has also seen bag charms and bags with embellishments–with added courtesy of brands like Miu Miu and Coach–become a trend with staying power. According to Lyst in December 2024, demand for both categories were up 352% month-on-month, a figure we don’t expect to wane into the new year.
For those wanting to tote around something less, well, tote-sized, east-west bags are the perfect alternative accessory. The elongated silhouette has been cropping up everywhere from Prada to Bally’s 2025 spring/summer collections and of course Alaïa’s viral Le Teckel bag, giving top-handle elegance within a smaller frame.
When it comes to colourways the brown suede continues to reign supreme as the chocolate colour trend continues its vice-grip over the style set.
For marie claire’s edit of the it-bags to shop in 2025, scroll on.
Debuting at Dior’s spring/summer ‘25 runway, Maria Grazia Chiuri designs a bag that converges elegance and functionality. With its soft lines and edgy CD-adorned handles, it can be worn as a figure-hugging crossbody, on the shoulder or held freely.
From the fashion to the celebrity set, Alaïa’s Le Teckel bag has become one of the most coveted bags of 2025. The east-west bag strikes the balance between statement (just look at that exaggerated silhouette) and timeless (sleek, sophisticated and devoid of shouty logos).
Crafted from a soft leather in a subtle glossy finish, Prada’s latest silhouette is as sleek as it is practical. The detachable strap allows you to seamlessly switch between shoulder bag and elongated clutch.
The return of boho courtesy of the new era Chloé under Chemena Kamali’s creative direction means the label’s iconic bag silhouettes, like the bracelet tote, are back and better than ever. This embellished rendition with its oceanic charm add a frivolous flare to any look.
The 2009 icon is reimagined from the archives with larger proportions and refined touches–a snap hook closure, understated logo, antiqued gold hardware–for a chic tote, sized to perfection to take you from day to night, office to bar.
With it’s fan-like silhouette and subtle buckle detail in a sumptuous brown suede, DeMellier’s tote bag is effortlessly elevated and understated in the same breath.
Maddison Hockey Digital Editor
After studying a Bachelor of Journalism at The University of Wollongong and Fashion Business at FBI Fashion College, Maddison began her now decade-long career in the media industry. She’s worked across print, digital and affiliates at some of Australia’s biggest entertainment, lifestyle and fashion titles (ELLE, Marie Claire, The Australian Women’s Weekly, Who, Girlfriend and more) covering the latest trends, cultural moments and celeb news. Previously, she was the Senior Shopping Editor at Marie Claire and ELLE, where she combined her digital expertise and ability to scroll through endless online shopping sites without tire to help fashion-devotees like her find the perfect item. Currently the Digital Editor of Marie Claire, her love for and expertise in e-commerce still sees her trying on countless pairs of jeans in the name of research, that is, when she’s not covering the latest celeb news, dissecting runway trends or advocating on women’s issues.
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