If you haven’t already heard the good news, let me be the one to clue you in: Amazon Prime Day 2025 is finally here. The retailer’s annual savings event is even longer than usual this year, meaning there are double the showstopping deals to snag. And, Amazon Prime members have extra reason to celebrate, considering the very best discounts are reserved for Prime members only.

Olaplex, Dyson, and Apple are just a few of the brands you can score exclusive discounts on with your Prime membership — if you’re not already a member, it’s not too late to sign up for a free 30-day trial. After that’s squared away, check out the 50 best Prime member-only Prime Day deals, starting at just $7. 

This mega sale can get overwhelming fast, which is why I’ve handpicked the top 10 deals to start off with today. Above, you’ll find popular beauty picks, including the fan-favorite Laneige lip mask and Mielle hair oil. If you’ve been waiting to try out teeth whitening strips, now’s the time to add them to your cart while they’re under $35. Shockingly, the viral Dyson Airwrap that shoppers use for salon-quality blowouts at home is also on sale. Keep scrolling to shop even more of the best Prime Day deals just for Prime members. 

While I love a good trend, sometimes, you just need to focus on wardrobe must-haves. That’s what I’m doing this week, which is why I added these Michael Kors sunglasses, an essential summer style, to my cart. I’m also eyeing these everyday jeans from Levi’s, the denim brand that’s never failed me. Before you speed to check out, also peek through the retailer’s undergarment offerings, which include this lightweight T-shirt bra. 

I’m a beauty girl through and through, so I was delighted to see that many of my go-to brands are on sale today. More than 90,000 shoppers have recently purchased  this moisturizer from La Roche Posay, one of my favorite French pharmacy brands, and it’s now on sale for under $20. The Laneige Lip Glowy Balm, which is a mess-free alternative to the brand’s sleeping mask, is marked down, too. And considering it's summertime, add this EltaMD tinted sunscreen to your collection, too. 

If you’ve been saving up for your next cleaning gadget, the time has finally come to make the purchase. Vacuums from Dyson and iRobot are now up to half-off, and this handheld option that’s great for reaching tight crevices is just $42. Kitchen essentials are also featured in the sale, including this fancy espresso machine that’ll elevate your morning brew. Last but not least, upgrade your sleep routine with this memory foam mattress topper, which has been purchased by over 4,000 shoppers in the past month. 

It’s the season of travel, so you might as well make sure you’re stocked up on all the essentials. Carry-on suitcases like this softside Travelpro option are on sale, along with checked luggage like this SwissGear rolling bag. If you’re a light packer, simple backpacks like this sporty Adidas option are also discounted. My favorite find of all, though, is this anti-theft crossbody bag, which features an adjustable strap and slash-resistant mesh panels to avoid any mishaps. 

Head to Amazon to check out the full selection of Prime Day deals, and shop more Prime-exclusive offers, below.