Dedicated Taylor Swift fans can now immerse themselves in her music around the clock with the launch of a new SiriusXM channel. As announced on Thursday, September 18, the broadcaster is introducing a program exclusively dedicated to the pop superstar, set to play selections from her extensive catalog nonstop, 24 hours a day, seven days a week. The channel, aptly named “Taylor’s Channel 13,” will begin its limited run on Saturday, September 20, and conclude on October 19, promising to showcase “every era of her music.”

Scott Greenstein, president and chief content officer at SiriusXM, highlighted Swift’s immense influence, stating, “Taylor Swift continues to not only dominate the music world, but also every aspect of pop culture.” He added that her “chart-topping, award-winning songs resonate with every generation of listeners,” expressing excitement to offer subscribers a dedicated space to celebrate their fandom and the impending new album with this channel.

The launch date of Taylor’s Channel 13 holds symbolic significance, marking exactly 13 days until the highly anticipated release of Swift’s 12th album, titled “The Life of a Showgirl.” Once this new LP becomes available, the Swiftie station will feature the entire 12-track album played every other hour. Beyond just music, Taylor’s Channel 13 will also incorporate the voices of fans, allowing them to share their personal thoughts and cherished memories related to Taylor Swift.

Greenstein reiterated SiriusXM’s long-standing support for the artist, noting, “SiriusXM has proudly supported Taylor from the very beginning of her career and championed her artistry every step of the way.” He described the channel as a unique destination for fans to connect like never before, experience her music from all phases of her legendary career, and celebrate “The Life of a Showgirl” in a distinctly SiriusXM fashion. Fans across North America can tune into channel 13 in their vehicles or subscribe via the SiriusXM app to join this month-long, nonstop listening party.