One streaming service is implementing new tools to combat the rise of music created by artificial intelligence, and an executive is issuing a chilling warning to the music industry on what's to come in the future.

Deezer's chief innovation officer Aurelien Herault told Billboard that "AI music will exist forever now. There’s no going back.”

The streaming service, which has nearly 10 million users, says that it will flag each album that it detects to have a fully AI-generated song.

Deezer estimates that nearly 70% of the streams that come from these AI-generated songs are artificial or fraudulent in nature.

It says that it began cracking down on songs on the service in January, when it realized that one in ten songs uploaded to the platform every day was fully AI-generated.

Deezer noted that it does not have a problem with AI-generated music on its own merits, but states that it is worried about bad actors using AI-generated songs to take royalties from artists.

"The reason why we got worried about AI-generated music in the first place is that it’s really close to the fraud behavior we were already seeing," Herault explained.

"They even try to deliver these songs on official artist pages. That’s why it’s important to combine our AI efforts with our fraud detection system to avoid this kind of behavior."

Herault says that Deezer has worked on its AI detection platform for 12 years, developing by training it on "public domain songs, noise and rain sounds."

"This is a serious topic for us, and we already removed some content that was using too much space — because it’s not only an economic issue, it’s also an ecological one," Herault said when asked what explicit threat or danger AI-generated music poses to streaming platforms.

"Do we need to store all this content so we all have the same catalog and all have a copy of the same things? It’s really a question worth thinking about, and we already have had some discussion to remove some content, especially because a lot of content is not listened to at all."

The debate over AI and its application to art persists, but it's clear that at least one streaming platform is making a choice to prioritize artists.