Crypto markets are heating up, and it’s not just Bitcoin and Ethereum getting all the love.

, often flying under the radar, is suddenly stepping into the spotlight—thanks in large part to a bold move by a major publicly traded company.

In what many are calling a turning point for the Tron ecosystem, , a global toy and souvenir company, made headlines with a whopping $100 million investment into TRX.

And just like that, Tron joined the ranks of corporate crypto darlings.

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On , SRM Entertainment announced it had purchased , valued at $100 million at the time.

The company is no small player—it supplies major theme parks in the US, Europe, China, and Japan.

This move marks a major milestone, making SRM the to add Tron to its treasury.

This isn’t just a PR stunt. It puts Tron on the same track as , which have already found homes on the balance sheets of companies like Strategy (for BTC) and SharpLink Gaming (for ETH).

With this leap, SRM Entertainment gives Tron a serious credibility boost in the corporate world.

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It didn’t take long for SRM’s gamble to start paying off.

According to , that initial $100 million investment in TRX has already gained , now sitting at over just two weeks later.

While SRM hasn’t made any follow-up purchases just yet, the early profits alone might be enough to convince other companies to consider for their portfolios.

That kind of growth—in such a short time—could make Tron an appealing alternative to the usual crypto suspects.

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It’s not just SRM that’s pushing Tron forward.

The whole crypto market is on fire, with , setting a new all-time high.

As capital flows into altcoins, TRX is reaping the benefits of rising confidence and broader investor interest.

Even better, in the US—part of the long-awaited “Crypto Week” in the House of Representatives—could fuel more institutional activity.

If the outcome is crypto-friendly, Tron could find itself in even higher demand among investors looking to diversify beyond Bitcoin and Ethereum.

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Technically speaking, Tron is in a very healthy position.

TRX just broke above the , and is now trading at —its highest level since .

This signals a , with more upside likely if current trends hold.

The token is now trading of $0.25584, with the even lower.

This bullish alignment supports the idea of a strong upward trend—and shows that investors are holding long and staying confident.

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With prices pushing higher and corporate attention growing, Tron is positioning itself for a major run.

If momentum continues—both in market movement and regulatory progress—TRX could be next in line for wider adoption and bigger institutional plays.

For now, SRM Entertainment’s move may serve as a wake-up call to the rest of the business world: Tron isn’t just a speculative altcoin anymore—it’s a digital asset with real traction.