Dublin, July 02, 2025 (GLOBE NEWSWIRE) -- The "Smokeless Tobacco Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" report has been added to offering.

The Smokeless Tobacco Market is expected to reach US$ 17.73 billion by 2033 from US$ 13.35 billion in 2024, with a CAGR of 3.20% from 2025 to 2033. Increasing demand for flavored smokeless tobacco, increased awareness of the negative effects of cigarette smoking, and rising investments in gutka and snuff are some of the major reasons propelling the market's expansion.

Due to consumers' rising awareness of the health dangers connected with combustible goods, the global market is expanding as more people choose non-smoking alternatives. In addition to forbidding sales to minors and establishing non-smoking zones, regulatory measures like Malaysia's Control of Smoking Products for Public Health Act 2024 place a strong emphasis on the registration, sale, packaging, and labeling of tobacco products.

Furthermore, a growing market for flavorful and inventive products caters to a wide range of consumer tastes, and focused advertising activities, such as celebrity endorsements, increase market awareness. Furthermore, the industry is growing due in large part to rising disposable incomes in emerging nations and the cultural acceptance of smokeless tobacco in some areas.

A significant regional market, the US is growing as customers turn to goods seen to be less dangerous than combustible tobacco. The market is growing as a result of ongoing developments in nicotine pouches and dissolvable tobacco as well as rising youth adoption. According to the 2024 National Youth Tobacco Survey, 1.8% (480,000) of students use nicotine pouches, with 85.6% preferring flavored varieties, including fruit and mint, and 22.4% using them everyday.

The market demand is further supported by the popularity of smokeless goods in rural areas and their ease in smoke-free environments. In addition, brand awareness is increased through targeted advertising and endorsements, and consumer trust is increased through regulatory compliance. Health-conscious consumers are nevertheless drawn to investments in harm-reduction research, which supports the market's potential for long-term growth.

In the face of shifting consumer tastes and regulatory environments in international markets, the smokeless tobacco sector is still developing. Markets like the US are putting in place more organized regulatory frameworks to control production, marketing, and distribution, even if several EU nations - aside from Sweden - retain stringent prohibitions on specific smokeless tobacco products like snus.

For industry participants, this regulatory disparity has produced a complex operating environment, with certain markets providing growth prospects while others are still constrained. About 2.1% of American adults used smokeless tobacco products in 2021, according to the Centers for Disease Control and Prevention, underscoring the steady consumer base in markets with lax regulations.

Smokeless tobacco market growth is also being driven by ongoing innovation in product offers and flavor diversification. Companies in this sector are putting a lot of effort into research and development (R&D) in order to launch a variety of goods that cater to different customer demands. Both developed and emerging markets employ nicotine pouches, which are a modern take on traditional smokeless tobacco. These fresh products usually come in a variety of flavors, including mint, berry, and coffee, which makes them more appealing to novices and younger audiences. Since their shipment quantities are predicted to be 32% greater this quarter of 2024 than they were a year ago, sales of nicotine pouches have exploded globally, according to the most recent industry reports.

Customizing flavors became much more common, particularly in countries where flavored cigarettes are prohibited or subject to stringent regulations. Additionally, people looking for the nicotine rush without actually using tobacco are being drawn in by the push toward cleaner and more advanced smokeless options, such tobacco-free nicotine pouches. By offering a greater selection of products, companies were able to draw in a larger clientele, which boosted their customer base and promoted market expansion.

The market for smokeless tobacco is growing globally as a result of rising consumption brought on by changing societal norms, curiosity, and changing lifestyle choices. Higher adoption rates are being encouraged by increased regional acceptance of smokeless tobacco. The demand for alternatives to traditional smoking is also being driven by the influence of contemporary lifestyles, especially among younger groups. Market penetration is fueled by the widespread perception that smokeless tobacco is a discrete, practical, and occasionally less dangerous option. Furthermore, pricing is still an important consideration because, in many places, these products are less expensive than cigarettes because of lower taxes.

Growing product innovation, such as flavored and nicotine pouch varieties that cater to contemporary tastes, is also helping the business. In order to ensure sustained market expansion, accessibility is further supported by expanding retail and online distribution channels. Scandinavian Tobacco Group UK (STG) added the flavors Black Cherry and Citrus Cooling to its lineup of XQS nicotine pouches in 2025. The £5.50 8mg nicotine pouches complement the rapidly expanding XQS brand, which debuted in May 2024.

One of the main factors driving the expansion of the global smokeless tobacco market is the perception that it is safer than regular smoking. Many smokers have recently shifted to smokeless tobacco products as a result of growing awareness of the harmful effects of smoking, particularly its link to heart issues, respiratory ailments, and lung cancer. According to the World Health Organization, tobacco use is the primary cause of COPD, which affects over 70% of people in developed nations. Moreover, secondhand smoke exposure among non-smokers causes more than 7,000 lung cancer deaths in the United States each year.

One of the main selling points of smokeless goods like snuff, snus, and chewing tobacco is the notion that they can reduce the consumption of harmful chemicals produced by burning. People looking for alternatives were drawn to them since they don't produce secondhand smoke and can be used quietly in many circumstances, despite the possible concerns they offer, such as gum disease and oral cancer. Additionally, smoke-free tobacco products are gaining popularity as a stopgap measure for people who want to stop smoking without totally giving up nicotine. Marketing campaigns emphasizing the convenience and reduced risk of smokeless tobacco have fuelled this demand, particularly in places with stringent anti-smoking regulations.

One major issue in the market for smokeless tobacco is targeted marketing to young people. In an effort to market smokeless goods to younger consumers, the tobacco industry has been using influencer relationships, social media, and digital platforms more and more. These marketing strategies, which portray smokeless tobacco as fashionable or less dangerous, frequently use appealing packaging, flavored varieties, and lifestyle messaging.

The increased consumption among teenagers and young people, many of whom may misjudge the health hazards, is a major worry raised by such initiatives. Smokeless goods, such as nicotine pouches, are more enticing and easier to hide due to their covert character, which also helps to explain their increased use. Calls for stronger laws to restrict youth exposure and stop early addiction have been sparked by this development

The market for smokeless tobacco faces significant obstacles from regulatory monitoring and compliance. Governments everywhere are enforcing stricter laws in an effort to reduce the use of these items, especially by young people. Flavored versions are prohibited, plain packaging is enforced, advertising is limited, and health warnings are required.

2.1 Data Source
2.1.1 Primary Source
2.1.2 Secondary Source
2.2 Research Approach
2.2.1 Top-down Approach
2.2.2 Bottom-up Approach

4.1 Growth Drivers
4.2 Challenges

5.1 Historical Market Trends
5.2 Market Forecast

6.1 By Product
6.2 By Distribution Channel
6.3 By Country

7.1 Chewing Tobacco
7.2 Snuff
7.3 Others

8.1 Supermarkets/Hypermarkets
8.2 Convenience/Traditional Grocers
8.3 Online Stores
8.4 Other Distribution

9.1 North America
9.1.1 United States
9.1.2 Canada
9.2 Europe
9.2.1 France
9.2.2 Germany
9.2.3 Italy
9.2.4 Spain
9.2.5 United Kingdom
9.2.6 Norway
9.2.7 Netherlands
9.2.8 Turkey
9.2.9 Sweden
9.2.10 Switzerland
9.2.11 Russia
9.3 Asia-Pacific
9.3.1 China
9.3.2 Japan
9.3.3 India
9.3.4 Australia
9.3.5 Korea
9.4 Latin America
9.4.1 Brazil
9.4.2 Mexico
9.4.3 Argentina
9.5 Middle East & Africa
9.5.1 South Africa
9.5.2 Saudi Arabia
9.5.3 UAE
9.5.3 Israel

10. Porter's Five Analysis
10.1 Bargaining Power of Buyers
10.2 Bargaining Power of Suppliers
10.3 Degree of Rivalry
10.4 Threat of New Entrants
10.5 Threat of Substitutes

11. SWOT Analysis
11.1 Strength
11.2 Weakness
11.3 Opportunity
11.4 Threat

12. Key Players Analysis