Friday, July 4, 2025

Costa Adeje, the most-popular coastal municipality of the Canary Island of Tenerife, has been honoured with Spain’s Sustainable Tourism Destination of the Year at the 14th annual La Razón Tourism Awards gala in Málaga. This award, received by Manuel Luis Méndez Martín, Adeje Town Hall Councillor for the Presidency, on behalf of Adeje, congratulates the municipality’s way of integrating sustainability into its tourism paradigm. It honours the region’s focus on environmental responsibility and quality and excellence in tourism development.

During the awards ceremony, Méndez Martín expressed his gratitude for the recognition, noting that the award acknowledges the ongoing efforts of a wide range of stakeholders, including public authorities, local businesses, residents, and the visitors themselves. “This award is a testament to the daily work of so many people who contribute to making our destination sustainable,” he said. He emphasized that Costa Adeje’s success is the result of a collective effort that integrates sustainable practices into all facets of tourism.

Patricia Paulsen, Councillor for Tourism in Adeje, also spoke at the event, explaining that the award is the culmination of years of planning and execution. “This recognition is the result of long-term strategies that have put environmental, economic, and social sustainability at the core of our development,” she remarked. “Costa Adeje is now recognized both nationally and internationally as a model of responsible tourism.” The municipality’s vision is rooted in creating a sustainable tourism destination that benefits not only its visitors but also its residents and businesses, ensuring that the natural beauty of Costa Adeje is preserved for future generations.

Several initiatives have helped Costa Adeje stand out as a leader in sustainable tourism. One of the cornerstones of the municipality’s success is the , a collaborative effort with local businesses to promote responsible tourism practices. The initiative emphasizes reducing the environmental impact of tourism through various actions, such as waste reduction, energy efficiency, and conservation of water resources.

Additionally, Costa Adeje has consolidated its position as a . This status reflects the municipality’s embrace of innovation and technology to improve both the visitor experience and the sustainability of its tourism model. Costa Adeje uses smart technologies to enhance its infrastructure, reduce energy consumption, and promote more sustainable travel choices.

One of the most notable new projects in Costa Adeje is the , a unique green space that blends education, sustainability, and production. The project is designed as an edible and educational space that allows visitors to learn about local agriculture and environmental practices while enjoying the area’s natural beauty. Additionally, the space will soon house a supported employment center for people with disabilities, further underscoring Costa Adeje’s commitment to social sustainability and inclusion.

On the technological front, Costa Adeje is also making significant strides with the construction of the . This facility will serve as a hub for developing creative solutions related to tourism, wellness, and the sea, providing a platform for new technologies that can help reduce the environmental impact of the tourism sector. The centre is set to encourage sustainable innovation and foster collaboration among businesses, researchers, and the local community to create a greener tourism future.

Moreover, Costa Adeje is leading the way in sustainable energy practices with the launch of the first . The initiative allows local residents and businesses to share renewable energy, reducing the reliance on non-renewable resources. Alongside this, the municipality operates a that is accredited by the National Accreditation Body (ENAC), ensuring more efficient and autonomous water management—an essential consideration for a destination so dependent on its natural resources.

The recognition at the La Razón Tourism Awards adds to Costa Adeje’s growing list of achievements. In 2024, the municipality was awarded the by Endesa, recognizing its efforts in improving air quality, enhancing energy efficiency, and protecting its coastal environment. Costa Adeje’s Mayor, José Miguel Rodríguez Fraga, expressed his pride in the municipality’s continued success. “We are incredibly proud to be recognized for our efforts, which represent the hard work and commitment of everyone involved in shaping Costa Adeje as a sustainable destination,” he said. “Together, we are developing initiatives that not only optimize resources but also protect and respect the environment.”

The La Razón Tourism Awards gala, which took place in Málaga, was attended by leading figures from Spain’s tourism sector. The event highlighted the importance of tourism as a vital economic and cultural driver for Spain, particularly as the sector transforms toward more sustainable and responsible practices. The theme of the evening focused on the shift towards sustainable tourism models, with many speakers emphasizing the critical need for the industry to adapt in the face of environmental challenges and changing consumer demands.

For Costa Adeje, this award reinforces its reputation not just as a top tourist destination, but also as a community that is committed to preserving its natural and cultural heritage. The recognition positions Costa Adeje as a leader in the global movement towards sustainable tourism. The municipality’s efforts demonstrate that responsible tourism is not just a trend but an essential approach to securing long-term growth and preserving the environment.

As Costa Adeje continues to evolve, its focus on sustainable tourism practices will remain at the forefront of its development strategy. With ongoing projects aimed at enhancing sustainability, promoting innovation, and improving the quality of life for residents and visitors alike, Costa Adeje is well on its way to becoming a global leader in sustainable tourism.

For the guest, this is a recognition of the realization that Costa Adeje is offering not only a beautiful holiday experience but also the way of connecting with a destination that is concerned about the environment and sustainability. By paying consistent attention to quality, innovation, and sustainable tourism, Costa Adeje is giving destinations an exemplary model to follow.

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