Smithers' Traction Summit will take place Aug. 12-13 in San Antonio, Texas, at the Thompson San Antonio-Riverwalk.

"Since 2013, this annual event has been the definitive meeting place to discuss and understand future opportunities for tires and to make the connections needed to capitalize on those prospects," note Smithers officials.

"The 2025 agenda has been announced, featuring guest speakers from leading companies such as Toyota, J.D Power, Michelin, REGOM, Pirelli and more. Expert speakers will head sessions diving into important industry topics like industry updates, EV consumers, regulatory trends, AI uses and environmental impacts.

"Connections are crucial to the tire industry, especially in an uncertain market. This assembly with target relationship building via discussion-driven panels, built-in networking times and an exhibit hall with groundbreaking solutions and services."

This year’s agenda includes an exclusive tour of Discount Tire's Treadwell Research Track.

"Located just 40 minutes from the conference hotel, registered attendees can see the 898-acre proving grounds first-hand. Attendees can learn more about this VIP opportunity here."

For more information, click here.