Log In

Sidemen net worth revealed and the business behind their success

Published 13 hours ago6 minute read

Curious about Sidemen net worth? They are a group of seven British YouTubers - Simon Minter, Josh Bradley, KSI, Tobi Brown, Vikram Barn, Harry Lewis and Ethan Payne - who started by filming themselves playing video games online. They now have over 22 million subscribers.

Members of Sidemen, Callum McGinley, aka Callux, KSI, Calfreezy and Simon Minter attend an exclusive Travis Scott live show in Barcelona, Spain.
Members of Sidemen, Callum McGinley, aka Callux, KSI, Calfreezy and Simon Minter attend an exclusive Travis Scott live show in Barcelona, Spain. Photo: Xavi Torrent
Source: Getty Images
  • Final word on Sidemen net worth
  • Ladbible and BBC estimate . The group began in 2013 and generates revenue through YouTube content creation, selling merchandise and brand sponsorship deals. These are the brands they own:

    Sidemen members are wearing their branded hoodies and jerseys.
    Sidemen members are wearing their branded hoodies and jerseys. Photo: @sidemenclothing
    Source: Instagram

    In 2013, they founded Sidemen Clothing (SDMN), selling hoodies, caps, bottles, socks, t-shirts, and jerseys. This project allegedly earns them around $2 million. Their items are relatively pricey. For example, some of their hoodies cost $108 or $81, a pair of socks costs $11, and a cap costs $27.

    Sides restaurant dishes, burgers, chicken, and drinks.
    Sides restaurant dishes, burgers, chicken, and drinks. Photo: @eatsides
    Source: Instagram

    In 2022, the group launched a restaurant, Sides, with five listed stores on its website. The chain serves burgers, fries, chicken wings, dips, shakes and desserts.

    A glass of Sidemen's vodka brand.
    A glass of Sidemen's vodka brand. Photo: @xixvodka
    Source: Instagram

    In 2021, the Sidemen established XIX Vodka, promising a clean and natural experience without artificial flavours. They have four flavours: tropical ice, mixed berry, original and gumball orange.

    Tobit Brown promoting Sidemen's Best Cereal brand.
    Tobit Brown promoting Sidemen's Best Cereal brand. Photo: @bestbreakfasts
    Source: Instagram

    In 2024, the Sidemen launched a cereal brand named Best Cereal in partnership with Mornflake. They began with two varieties, Coco Crunch and Caramel Gold. The product retails at major UK retailers such as Tesco, Iceland, Morrisons, and The Food Warehouse.

    In 2016, the Sidemen released a book, Sidemen XIX, detailing their journey to YouTube fame, YouTube advice, their daily life, football ability and a typical day in the life of the Sidemen.

    Sidemen on their show on SidePlus.
    Sidemen on their show on SidePlus. Photo: @joinsideplus
    Source: Instagram

    In September 2021, the group launched a streaming platform, providing exclusive content to its members. It costs 7 pounds (£6,99 per month or £69.99 annually) for behind-the-scenes content, game shows and a chance to win prizes.

    Sidemen's ice cream products, Cookies & Cream and Marshmallow Cake.
    Sidemen's ice cream products, Cookies & Cream and Marshmallow Cake. Photo: @eatsides
    Source: Instagram

    In 2025, they added an ice cream line to their business portfolio. Their products were tested against the premium brand, Beechdean. The Sidemen’s range features several popular flavours, including Chocolate Brownie Fudge Cake, Cookies & Cream Cookie, Strachiatella Stick, American Style Cookie, Marshmallow Cake and Chocolate Vanilla Cake.

    In August 2022, the Sidemen launched their trading cards. Some contain the members' autographs and other exclusive features. They offer different cards through the Value Box, Hobby Box, and Premium Box.

    In addition to the group becoming financially successful, each member became wealthy. Here is a breakdown of their net worth.

    KSI attends The BRIT Awards 2025 at the Intercontinental Hotel. KSI performs on the Future Sounds Stage at War Memorial Park.
    L-R: KSI attends The BRIT Awards 2025 at the Intercontinental Hotel. KSI performs on the Future Sounds Stage at War Memorial Park. Photo: Ki Price, Joseph Okpako
    Source: Getty Images

    Olajide Olayinka Williams "JJ" Olatunji, popularly known as KSI, is the richest among the Sidemen with a reported net worth of $100 million, per Wales Online and Nation World. He has two YouTube channels, KSI with over 25 million subscribers and JJ Olatunji with over 16 million subscribers.

    Apart from his YouTube career and businesses with the group, he has engaged in different ventures, such as music, boxing, writing, and acting. He partnered with Logan Paul to start a beverage company, Prime Hydration.

    Vikram Singh Barn aka Vikkstar123 speak during the 2023 BAFTA Games Awards at the Queen Elizabeth Hall.
    Vikram Singh Barn aka Vikkstar123 speak during the 2023 BAFTA Games Awards at the Queen Elizabeth Hall. Photo: Scott Garfitt
    Source: Getty Images

    Based on Celebrity Net Worth and Sportskeeda, Vikram Singh Barn, publicly known as Vikkstar123, is allegedly worth $25 million. He has over 7 million YouTube subscribers, over 4 million Instagram followers, and over 3 million X followers.

    He was offered a place at the University College London to study natural sciences but opted to pursue a full-time YouTube career. His endeavours include investment in London Royal Ravens, an American professional Call of Duty League and British eyewear brand Circular.

    Simon Minter attends the Wimbledon Championships 2024. Simon Minter pitcheside during "Baller League x Match Day 6" at Copperbox Arena.
    L-R: Simon Minter attends the Wimbledon Championships 2024. Simon Minter pitcheside during "Baller League x Match Day 6" at Copperbox Arena. Photo: Stuart C. Wilson, Jordan Peck
    Source: Getty Images

    Celebrity Net Worth and the Daily Mail estimate Simon Minter’s net worth to be between $11 and $15 million. Initially, he produced FIFA videos and has grown his channel to over 10 million subscribers, building a successful brand after dropping out of university to pursue content creation full time.

    Harry Lewis in New York. Lewis is relaxing and having a good time
    L-R: Harry Lewis in New York. Lewis is relaxing and having a good time. @wroetoshaw
    Source: Instagram

    The Sun and Radio Times reports that Harry Lewis’s net worth is $5 million. He is also known as W2S and has over 16 million YouTube subscribers. Unfortunately for his fans, Lewis last posted on his channel five years ago.

    He posted video game content and challenges. As a result of his fame, he has a big following on social media: over 5 million Instagram followers, over 500 thousand Facebook followers and more than 4.2 million X followers.

    Ethan Payne, better known as 'Behzinga' of the Sidemen, during the Premier League match between West Ham United FC and Manchester United FC at London Stadium.
    Ethan Payne, better known as 'Behzinga' of the Sidemen, during the Premier League match between West Ham United FC and Manchester United FC at London Stadium. Photo: James Gill - Danehouse
    Source: Getty Images

    According to Sportskeeda and Essentially Sports, Behzinga’s net worth is $4 million. Initially, he posted football-related content on YouTube, but last published a year ago. He has over 4 million YouTube subscribers, over 2 X followers, over 4 million Instagram followers and 35 thousand on Facebook.

    Zerkaa is posing, sitting on a chair and squatting.
    Zerkaa is posing, sitting on a chair and squatting. Photo: @zerkaa
    Source: Instagram

    Joshua Bradley, widely known as Zerkaa, is estimated to be worth around $4 million. He has multiple YouTube channels, with his biggest having over 4 million subscribers. In 2019, The Sunday Times named him the ninth most influential content creator in the United Kingdom.

    On X and Instagram, Zerkaa has over 4 million followers. Education-wise, he studied at Bexley Grammar School and graduated with a digital film production degree at Ravensbourne University.

    Tobit John Brown attends Sony Music's The BRIT Awards 2023. Tobit "Tobi" Brown during a Premier League match.
    L-R: Tobit John Brown attends Sony Music's The BRIT Awards 2023. Tobit "Tobi" Brown during a Premier League match. Photo: Shane Anthony Sinclair, James Gill - Danehouse
    Source: Getty Images

    Tobi from Sidemen’s net worth, as recorded in The Tab and Sportskeeda, is $1.5 million. Like his groupmates, Tobit began as a YouTuber. He has three channels with a combined following of over 6 million subscribers. Additionally, he launched a couple of songs, launched his clothing line, ILLVZN, and is involved in the Ballers League UK.

    Final word on Sidemen net worth

    The Sidemen net worth of $66 million demonstrates the financial success that can be achieved via online platforms. From men filming their video game sessions to full-time YouTubers and businessmen, these British men enjoy the fruits of their labour. Beyond that, each has gained wealth and established their ventures.

    Tuko.co.ke published an article on Josh Hawley’s net worth. Josh Hawley is an attorney and Missouri senator who studied at Stanford University and Yale Law School. He held multiple positions, such as law clerk and at the Becket Fund for Religious Liberty. Additionally, Hawley has written books. So, how much has he made? Find out in the article.

    Source: TUKO.co.ke

    Origin:
    publisher logo
    Tuko.co.ke - Kenya news.
    Loading...
    Loading...
    Loading...

    You may also like...