While the focus of fashion fans is already shifting towards autumn wardrobes, a new viral sensation has emerged from Marks & Spencer, prompting shoppers to flock to stores for a key autumn-winter piece. The item in question is a stylish jacket, quickly dubbed "the jacket of autumn winter." TikTok creator ‘vanessaroseblair’ shared her experience trying on the coat, confirming its superior quality, exclaiming it was "so much nicer in person" and that its "quality is unmatched."

This coveted M&S jacket features beautiful corduroy detailing on the collar and cuffs, lending it a classic, high-end look reminiscent of a designer Barbour jacket. Its oversized fit has drawn significant praise, with many noting its generous sizing and opting for smaller sizes, like an 8 instead of a 12, for a better fit. The video showcasing the jacket went viral, amassing over 176,500 views in just two days and generating an overwhelmingly positive community reaction. Fans lauded its "British shooting style" and deemed it a "classic shooting field coat." The jacket is priced at £90 with product code T49/7055, and its limited online availability has made it an even more sought-after in-store purchase.

For those not willing to spend £90, a thrifty fashionista, Polly (@pollydunseath), has found a stunning alternative at H&M. This "Corduroy Collar Twill Jacket" retails for just £34, offering a super similar look for more than half the price. Like the M&S version, the H&M jacket boasts a chic corduroy collar, albeit in a deep burgundy-brown color. It is lined and features a zip down the front, forward-facing shoulder seams, long sleeves, and two front pockets, making it ideal for colder months. While it shares many similarities, the H&M buy is a shorter, boxier, cropped fit and lacks the gold button detailing of the M&S original. Available in sizes XXS to XL, this affordable alternative has also quickly taken the internet by storm, amassing over 10,000 views in a single day.

In other news of viral fashion buys, Tesco shoppers are flocking to grab a £13 F&F dress that has proven perfect for summer heat. The F&F Pure Cotton Boho-Inspired Mini Dress, originally £27.50, is now on sale for over half off. Made from 100% cotton, this airy piece features a loose fit for breathability, a relaxed shape for a flattering silhouette, and a gentle V-neck. Complete with a cinched belted waist, delicate lace detailing, and a tiered hem, it is a versatile staple for warm-weather wardrobes, easily styled with trainers or wedges, and available in sizes from 6 to 22.