Scenic and Emerald Cruises are bringing global river adventure to Canadian cities with a captivating preview of upcoming 2026 voyages. From May to June 12, 2025, Scenic Luxury Cruises & Tours and Emerald Cruises will launch a coast-to-coast initiative, hosting a series of free river cruise information events in 21 cities across Canada. This event series offers the chance to meet the teams behind two of the world’s most respected river cruise brands, explore new itineraries for 2026, and plan memorable journeys on the rivers of Europe and Asia.

As river cruising gains popularity, Scenic and Emerald Cruises aim to bring their expertise directly to Canadian communities through an ambitious live event program. Each stop is designed to inspire, inform, and bring the diverse opportunities of the 2026 cruise season closer to Canadians. These sessions offer access to insiders who design the voyages, along with insights into ship design, destinations, and travel trends.

These sessions are structured to support both travel advisors and their clients, fostering collaboration and co-creation, allowing advisors to bring clients to learn together, develop new travel ideas, and begin crafting customized river cruise experiences. For advisors, it's a chance to strengthen relationships and showcase their expertise. For clients, it's an opportunity to ask questions, envision their next adventure, and gain the confidence to book a trip that suits their interests and pace. This approach reflects the desires of today’s travelers for authentic interactions, guidance, and enriching experiences.

Scenic Luxury Cruises & Tours delivers an all-inclusive experience. Guests will get a first look at the brand’s 2026 collection, featuring routes across Europe’s rivers—the Danube, Rhine, Seine, and Douro—and Asia’s waterways, including the Mekong and Irrawaddy. Scenic includes gourmet dining, premium beverages, shore excursions, personal butler service, airport transfers, and gratuities in the price.

Participants will get a virtual seat aboard Scenic's Space-Ships, known for spacious suites, design, and a staff-to-guest ratio of nearly 1:3. These ships offer attention to detail and service.

Emerald Cruises offers a interpretation of river cruising designed for travelers who value authenticity, activity, and innovation. Emerald's 2026 river cruises will feature elegant ships, itineraries, and a style of travel that combines cultural immersion with freedom of exploration. Guests can learn about EmeraldPLUS experiences—like homemade meals, performances, and chef-led tastings—as well as EmeraldACTIVE excursions, including guided bike tours, hikes, and small-group adventures. From Portugal’s Douro Valley to towns along the Rhine and Main, Emerald’s journeys are enriching and effortless. The ships feature a pool that turns into a cinema at night, lounges, and suites that maximize space and light.

Each session includes presentations, destination spotlights, and Q&A with the expert teams from Scenic and Emerald. Guests will gain a clear understanding of what makes each brand unique, inspiration for adventures, tools for selecting the cruise, ship, and itinerary, and access to booking offers and incentives. These events demystify the river cruise experience by providing examples, ship videos, and tips on how to get the most out of each trip.

Attendance is free, but advance registration is required due to limited capacity. Guests can reserve their spots via the Scenic and Emerald Cruises websites or through their local travel agent. As demand for river cruises is high, these events offer a first-mover advantage for travelers looking to plan and secure the best cabins, dates, and prices.

These trips invite you to dream big, plan, and take the first step into a 2026 filled with castles, markets, cities, and moments. Whether drawn to the luxury of Scenic or the modern style of Emerald Cruises, these events promise to ignite wanderlust and bring you closer to your next adventure.