The National Football League (NFL) is significantly enhancing the musical entertainment surrounding Super Bowl LX, not only with Bad Bunny headlining the halftime show but also by adding legendary artist Sting to the pre-game festivities. The football league’s hospitality provider, On Location, officially announced on Tuesday, October 28, that Sting is set to headline a Super Bowl-branded concert. This intimate event, dubbed “Super Bowl LX Studio 60,” will take place at the historic Palace of Fine Arts in San Francisco.

Sting, the former frontman of The Police and a highly successful solo superstar, will perform just two days before Bad Bunny takes the stage for the main game at Levi’s Stadium in Santa Clara, California, on February 8. The “Studio 60” event is designed as “a weekend of unforgettable music entertainment at one of San Francisco’s most iconic venues,” promising fans a unique opportunity to experience artists “up close and personal” in an intimate setting.

The announcement of Sting's participation comes amid strong support for this year’s halftime show headliner, Bad Bunny, following complaints from figures such as Donald Trump and other administration officials regarding his booking. Roc Nation, led by Jay-Z, has been responsible for booking the halftime show since 2019 and has unequivocally backed Bad Bunny. Jay-Z reportedly responded to criticism by stating, “They love him. Don’t let them fool you,” implying that the Puerto Rican superstar is more popular in the U.S. than some detractors suggest.

NFL commissioner Roger Goodell also reinforced the choice, describing Bad Bunny as “one of the leading and most popular entertainers in the world” after Trump’s interview with Newsmax, where the former president claimed unfamiliarity with the reggaeton artist. Adding to the pre-game discourse, Homeland Security Secretary Kristi Noem has pledged to escalate the administration’s nationwide crackdown on undocumented individuals at the event, asserting that U.S. Immigration and Custom Enforcement (ICE) agents will be “all over the place” at the Super Bowl.

Super Bowl LX is scheduled to air live on February 8 at 6:30 p.m. ET, with broadcast coverage available on NBC and Telemundo. Additionally, the event will be streamed on Peacock and NFL+, offering multiple platforms for viewers to tune into the highly anticipated game and its surrounding spectacles.