Riyadh Air has solidified its position in the global aviation market by signing 11 Memoranda of Understanding (MoUs) with key strategic partners at the Arabian Travel Market (ATM) in Dubai. These agreements underscore the airline's commitment to redefining air travel and expanding its reach internationally before its commercial launch.

The partnerships encompass a wide array of sales, distribution, and technology service providers, spanning over 125 countries. Notable partners include DNATA, Aviareps, Discover the World Momentum, and Satguru Representation Services. Through these collaborations, Riyadh Air intends to significantly broaden its commercial footprint, promote its unique offerings, and extend Saudi Arabia’s hospitality across diverse regions such as Europe, Africa, the Middle East, Asia, Australia, and New Zealand. These alliances are also designed to maximize ticket sales through effective distribution networks and localized marketing strategies.

A significant aspect of Riyadh Air's strategy involves integrating advanced travel technologies. Partnerships with technology leaders like Amadeus, Sabre, TPConnects, Verteil Technologies, and Air Retailer will enhance the airline’s digital retailing capabilities. By leveraging data, artificial intelligence (AI), and next-generation platforms, Riyadh Air aims to provide dynamic pricing, personalized experiences, and mobile-centric booking options. This technological focus is integral to Riyadh Air’s ambition to operate as a digitally native airline, appealing to modern travelers who value efficiency, customization, and seamless connectivity.

As Saudi Arabia’s second national carrier, Riyadh Air plays a crucial role in the Kingdom’s Vision 2030, which aims to diversify the economy and establish Riyadh as a major global travel hub. These strategic partnerships mark tangible progress in Riyadh Air’s mission to become a prominent player in international aviation while staying true to Saudi cultural values.