More than a year after Polar announced its corporate business-only focused wearable band, the Polar 360, the company is finally announcing that something will be coming in September. That existing product is a wearable band with a Polar optical HR sensor, but lacking any sort of of visible screen. Further, the company leverages their existing online training and analysis platform, Polar Flow, to provide users with a view into their daily metrics.

Now, Polar is saying they’ll be bringing some sort of device to consumers on September 3rd. Here’s what they have to say:

“The upcoming Polar wearable will not only be the brand’s first screen-free wrist device, but it will also be a subscription-free alternative to other health bands and fitness trackers on the market.

The new device introduces a fresh, liberating way to stay in tune with your sleep, activity, health, and fitness—without the weight, bulk, or distraction of traditional wearables.

By eliminating the need for a screen, this new category of wearables captures accurate insights and data in the background without intruding on users’ daily lives, blending seamlessly into their routines as they go about their day. Users can then check their stats and progress whenever it suits them, staying connected to their sleep, activity, health, and fitness—without it demanding their attention.”

Beyond that, within the press release it was just a bunch of typical rah-rah type wordsmithing to let you know excitement is coming. Otherwise, details were thin.

However, the key bits here would be:

– Screenless activity tracking band for sleep, daily activity tracking, and fitness tracking
– No subscription required
– September 3rd, 2025

But…yeah, thin on details. When asked whether or not they’ll be re-using the same hardware as the Polar 360, Polar declined to comment, saying to wait till closer to release.

While I can somewhat understand the strategy of putting out a placeholder now, we’re talking nearly 3 months away. Undoubtedly, they’re trying to take advantage of consumer frustrating with Whoop and their recent Whoop 5.0/MG launch, plus also trying to undercut AmazFit’s recent entrance into this market. Atop whatever other rumors are swirling out there.

And I get that, I really do. But I think Polar would be better served providing slightly more details here, especially an actual name of the product. That in and of itself would be a huge marketing coup, because again, every single review this summer of the Whoop & AmazFit products would be compared to it by name. Likewise, while Polar is at least confirming it’s subscription free, having some sort of price range would also be key to driving attention.

In any case, Polar’s marketing efforts aside, we’ll simply have to wait till September to see how well this thing works, is priced, and everything else. I’m deeply hoping there’s some sort of app refresh to go along with it. The most common complaint about Polar Flow (the app) is that it’s feeling pretty stale these days. Totally functional (mostly), but definitely behind the times. Still, most people can probably get over that if there’s no subscription cost, and a reasonable device cost.

With that, thanks for reading, and stay tuned, more to come!

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