Egypt’s vibrant fintech scene continues to attract significant investor attention, with PALM becoming the latest startup to secure major funding. The company, which specializes in incentivized, goal-based saving, has officially announced the closing of a 7-figure pre-seed round. This substantial investment was led by 4DX Ventures, a venture capital firm with a strong focus on backing leading African technology companies. The round also saw participation from Plus VC and a group of international angel investors, underscoring the broad appeal of PALM’s innovative approach. This early but powerful financial backing sets a solid foundation for the company’s ambitious plans in the consumer finance space.

Launched in 2024 by co-founders Mazen El Kerdany and Ahmed Ashour, PALM is pioneering a new category in Egypt as the country’s first fintech platform offering rewarded, goal-oriented savings. The core of its product is a seamless and highly personalized user experience designed to transform how individuals save. PALM utilizes a sophisticated blend of smart nudges and embedded finance to encourage consistent saving habits. Beyond simple savings accounts, it provides users access to curated investment products across various asset classes, including fixed income, equities, and precious metals, allowing savings to grow over time. A key differentiator is its ecosystem of exclusive merchant deals, which directly boosts the value of users’ savings by reducing their everyday expenditures.

The newly acquired capital will be instrumental in fueling PALM’s next phase of development. The primary objectives are to enhance the product offering, scale its technology, and drive substantial user growth within its initial market. Looking beyond its domestic launch, PALM has set a clear and ambitious long-term mission: to establish itself as the go-to savings partner for consumers across the Mediterranean region. This successful pre-seed round not only validates PALM’s business model but also highlights the increasing investor confidence in fintech solutions designed to address specific market needs within Egypt and the broader African continent.

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