Inside the brutalist concrete gallery, Oakley’s imagined future took shape. Iconic silhouettes like the Eye Jacket, Medusa, Moonveil, and MUZM Straight Jacket floated between relic and prototype, while Morphware became apparel, and goggles became high-tech artefacts. Fundamentally, it was a new vision of sport, subculture, and the future.

Campaign stars Jaylen Brown, Trinity Rodman, and Kylian Mbappé grounded the experience in the present. Brown appeared wearing the Reserve jacket from the campaign — technical, streamlined, and impossible to miss — while Mbappé and Rodman surfaced in digital and print across the space.

The eyewear line took a prominent spotlight too. The Plantaris, featuring silicone stems inspired by frog-jump mechanics, was shown alongside the heritage-reflecting Lateralis and the stripped-back Masseter.

Oakley also hinted at what’s coming next: upcoming signature capsules tied to Mbappé, Alexia Putellas, and a soon-to-launch collaboration with Shubman Gill in Singapore. This is part of a larger shift that doesn’t just revisit the archive but uses it to shape the next 50 years of the brand.

And if the collection campaign looked good on screen, it practically glowed in the Berlin light. It was bold, unmistakable, unapologetically forward-thinking — and yes, it left us wondering what comes after 2075.

Discover more here.

photography.
words. Gennaro Costanzo